Marketing
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Berggi to debut hakia semantic search on mobile
June 19, 2008
Hakia, a leading online semantic search engine, will launch its service on mobile phones in a deal with mobile consumer application provider Berggi.
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Smartphones make inroads in ad requests: AdMob report
June 18, 2008
Network ad impressions within the AdMob network increased 16.9 percent in May versus April, according to the company’s new mobile metrics report.
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Barry Diller's IAC taps Ringleader Digital to deliver mobile ads
June 17, 2008
Looking to grow its revenue base, IAC Advertising Solutions - Match.com, Ticketmaster, Evite - has picked Ringleader Digital for its mobile advertising platform.
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Don't throw everything at mobile: agency exec
June 17, 2008
Consumers are cutting back on many purchases and activities due to the economic downturn, but not on their mobile usage. A Q&A with Eastwest Marketing CEO Chris Bagas.
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Consumers seek utility from mobile Web: Study
June 17, 2008
A new study from dotMobi and ad agency AKQA Mobile shows a strong consumer preference for practical mobile content and a better mobile Web experience.
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Mobile not affected by Yahoo-Google ad deal
June 16, 2008
Yahoo has reached an agreement with Google that will enhance its ability to compete in the search and display advertising marketplace, supposedly advancing the company's open strategy.
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Mobile marketing lacks industry collaboration: Motricity survey
June 13, 2008
While there’s significant interest in mobile marketing, the channel will not realize its potential for growth until there is greater collaboration across the mobile ecosystem.
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Bango to offer analytics service to mobile ad network
June 13, 2008
Mobile analytics specialist Bango has struck a deal with mobile advertising network Admoda to help advertisers track the behavior of unique visitors.
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Nokia exec says mobile advertising is at tipping point
June 12, 2008
NEW YORK – Mobile advertising is at a tipping point, Nokia’s top mobile brand strategy executive told delegates yesterday at the Mobile Marketing Forum.
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Carriers cite Burger King, 1-800-Flowers campaigns to make case for on-deck
June 12, 2008
NEW YORK – Reps from Verizon Wireless and AT&T touted Burger King and 1-800-Flowers on-deck mobile efforts where the carriers played a key role in the campaigns’ engagement and response.
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Subscriber behavior is key to targeting: MMF panelist
June 12, 2008
NEW YORK – Advertisers need to do whatever it takes to deliver relevant, personal and contextual campaigns to consumers in order to drive click-through.
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Is money a friend of mobile social networking?
June 12, 2008
NEW YORK – Responses from a panel of mobile social networking executives at the Mobile Marketing Forum indicate one friend hard to make: money.
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Ad-supported model works well with applications: MMF panelist
June 12, 2008
NEW YORK – Mobile apps, games and content downloads have emerged as a new category to carry branded messages, deliver ad campaigns and act as brand extensions.
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Brands in need of mobile education: MMF panelists
June 12, 2008
NEW YORK – Until mobile becomes as simple to buy as television, radio or outdoor, it’ll never reach the scale of traditional media.
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Sears, Fandango add mobile to marketing mix
June 11, 2008
NEW YORK – Department store chain Sears and movie-ticketing specialist Fandango have turned to mobile bar codes and texting for serving product information and promotions to consumers.
