Marketing
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5th Finger gets new funding from VC firm
June 11, 2008
Mobile marketing services firm 5th Finger has won $7 million in funding to support its growth in the U.S. market.
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Please don't ask: "Is this the year of mobile?"
June 11, 2008
NEW YORK – Informative and educational: That was the feedback from some executives attending the first day of the Mobile Marketing Association’s Mobile Marketing Forum.
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Direct marketers want to go mobile, but …
June 11, 2008
NEW YORK – A panel on integrating old and new media opportunities at the Direct Marketing Association’s DM Days conference drove home one point: direct marketers are curious about mobile.
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HopStop lets advertisers hyper-target with WAP site
June 11, 2008
Navigational search engine HopStop is letting advertisers hyper-target consumers via Ringleader Digital’s third-party ad serving platform.
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Marketing is hard, mobile is not: Air2Web exec
June 10, 2008
New York is flush with mobile marketing executives today with the Mobile Marketing Forum doing its annual run. Mark Emery, Air2Web’s senior director of agency relations, stopped by to talk mobile.
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Alloy Access enters mobile multicultural market
June 10, 2008
Ad agency Alloy Access has partnered with Real Content Group to deliver mobile marketing services to marketers targeting urban and multicultural markets.
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1Touch Marketing, Paradise Coast Media merge to boost mobile business
June 10, 2008
1Touch Marketing and Paradise Coast Media are merging to improve the quality of their mobile businesses.
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Mobile Marketing Association names new worldwide boards of directors
June 10, 2008
The Mobile Marketing Association has announced its new boards of directors for North America, Latin America, Asia-Pacific and Europe Middle East and Africa.
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Mobile Web attracting all-day usage: Quattro Wireless
June 9, 2008
Mobile Web site traffic in the Quattro Network as a percentage of corresponding online Web site traffic has grown 35 percent in the first quarter of this year from the fourth quarter of 2007.
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Greystripe ads see 10.1 percent average click-through rate
June 6, 2008
Mobile game developer Greystripe revealed that of its 65 million game downloads worldwide, 75 percent are from people ages 18-34.
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Correction: Lighthouse List Co. opens division for SMS/email list management
June 6, 2008
Lighthouse List Company has formed a new division to manage SMS and email lists as part of its multichannel focus, and not American List Company, as mentioned yesterday. Apologies.
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Lighthouse List Co. opens division for SMS/email list management
June 5, 2008
Lighthouse List Company has formed a new division to manage SMS and email lists as part of its multichannel focus.
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Mobile Marketing Association president resigns
June 4, 2008
Laura Marriott, president of the Mobile Marketing Association, has resigned after three years heading the world’s leading trade lobby for mobile advertising and marketing.
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MyScreen to offer rewards for mobile ads
June 2, 2008
Wireless carrier Orascom Telecom Holding has invested $10 million in MyScreen Mobile Inc., a startup which will compensate subscribers for accepting advertisements on their mobile phones.
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ComScore enters mobile with M:Metrics purchase
May 30, 2008
Internet activity measurement firm comScore Inc. has expanded into mobile with the acquisition of M:Metrics, one of the key mobile monitors.
