Marketing
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Best Buy, Becks Beer launch mobile campaigns for iPhone
September 22, 2008
Best Buy and Becks Beer will be running branding-purposed mobile campaigns within Pandora’s newly launched iPhone application.
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200-plus brands join Navteq Direct Access
September 22, 2008
Navteq announced that more than 200 brands, including banks, coffee shops, fuel stations, grocery stores, hotels, pharmacies and restaurants, now participate in Navteq Direct Access.
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HipCricket, Enticent partner to help media companies with mobile
September 19, 2008
Mobile marketing company HipCricket has partnered with Enticent, tthe maker of the StickyFish points-based loyalty program for media companies such as radio stations.
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Bango takes gold for office Olympics
September 18, 2008
Happy hour is fine, but what else can mobile marketers do to engage their employees and keep them happy? How about the Bango Olympics?
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Advertising to fuel mobile social networking: Study
September 17, 2008
Ad-funded social networks will provide the bulk of revenues in the mobile user-generated content space by 2013, according to a new report from Juniper Research.
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Google reigns over mobile search: comScore research
September 16, 2008
Search giant Google Inc. is leading the mobile bandwagon as the preferred brand for browser-based searches.
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GoTV Networks shifts to ad-supported model for mobile content
September 16, 2008
GoTV Networks Inc. has announced initial strategic mobile advertising partnerships with Millennial Media, Digital Sidebar and Ad Infuse to make its subscription-based content ad-supported.
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Text replacing talk among teens: Harris survey
September 15, 2008
Second to clothing, teens claim that a mobile phone tells the most about a person’s social standing or popularity.
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Is LBS Holy Grail for mobile marketers?
September 12, 2008
SAN FRANCISCO - The Holy Grail for marketers is the ability to reach consumers when the offer is most actionable and many industry players are touting location-based services as just that.
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Yahoo booth at CTIA is blueprint for attention
September 11, 2008
SAN FRANCISCO – Yahoo’s purple reign continues. Visitors to the show floor at the CTIA Wireless I.T. & Entertainment 2008 conference couldn’t miss the online giant’s huge enclosure.
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Measurability to drive mobile marketing: CTIA panelists
September 11, 2008
SAN FRANCISCO - A lack of consistency among mobile marketing metrics is slimming down the growth of the industry from the current experimental phase to mass consumption.
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Aggressive mobile advertising may jeopardize subscriber base: AT&T exec
September 11, 2008
SAN FRANCISCO – Carriers value the steady stream of subscriber revenue over all else and are treading carefully when deploying advertising.
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MySpace Mobile, BlackBerry make mobile case at CTIA
September 10, 2008
SAN FRANCISCO – Traffic was light at Mobile Entertainment Live, one of the four pre-conference seminars organized by CTIA: The Wireless Association.
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Unity Mobile gets $10M funding for expansion
September 10, 2008
SAN FRANCISCO – Unity Mobile, a mobile services and infrastructure provider, has bagged $10 million in Series-A funding to aggressively push the company’s offerings that mesh the Web with mobile.
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Mobile search specialist Medio Systems partners with AdMob
September 10, 2008
SAN FRANCISCO – Mobile search specialist Medio Systems Inc. has partnered with AdMob Inc., one of the leading mobile ad networks.
