Marketing
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StevenPr launches SMS marketing tool
July 31, 2008
StevenPr has added a new SMS tool to it suite of marketing services to help brands reach out to their target audience.
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Orange County water park runs summer mobile campaign
July 30, 2008
Wild Rivers Water Park is using mobile coupons to drive visitors to the park.
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Mobile, social networking: A two-for-one punch?
July 29, 2008
Businesses finally understand the benefits of social networking and the advantages of mobile marketing. Getting them to accept the two as a one package deal may be a bit tougher, though.
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Mobile email users different from regular: Forrester
July 28, 2008
A new study from Forrester Research Inc. claims that online mobile email users are different from general email subscribers.
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Outrider agency launches mobile search practice group
July 28, 2008
Outrider, a search agency within WPP Group's GroupM Search, introduced a mobile search practice group for the adoption, strategy, development and execution of mobile search marketing.
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Major brands launch campaigns on AdMob iPhone marketplace
July 25, 2008
Several brands including Ford, Land Rover, Jaguar and Universal Pictures' "The Mummy: Tomb of the Dragon Emperor" have announced new advertising campaigns for the iPhone 3G.
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JumpTap, Pinch Media launch in-app iPhone ads
July 25, 2008
Mobile search and advertising network JumpTap and Pinch Media have joined forces to offer in-application iPhone advertising.
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IAB seeks feedback on ad campaign measurement guidelines
July 25, 2008
The Interactive Advertising Bureau announced the public comment release of its “Ad Campaign Measurement Process Guidelines.”
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G5 Search Marketing adds mobile coupons for tracking
July 24, 2008
G5 Search Marketing Inc., a local advertising and measurement service provider, has added mobile coupons to its offering to help clients better track offline consumer activity.
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Mobile is awkward step-child of traditional channels, says analyst
July 23, 2008
Mobile advertising is in early stages but will flourish once advertisers become more educated, more capable mobile devices are introduced and wireless networks are faster.
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Bango Analytics to track site, campaign data
July 23, 2008
Bango has upped the ante with a new version of its Bango Analytics software, which features new technology that tracks site and campaign data.
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Mobile marketing is about conversion, says IAB panelist
July 22, 2008
NEW YORK – Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.
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Keep end-user experience in mind, Ogilvy exec at IAB Mobile
July 22, 2008
NEW YORK – The mobile marketing industry yesterday got a vote of confidence at the IAB Leadership Forum: Mobile event from one of the key interactive experts at WPP Group's Ogilvy advertising agency.
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Mobile consumer mindset key for advertising: IAB report
July 22, 2008
NEW YORK - Marketers who want to reach mobile consumers need to differentiate the technical and market factors of mobile advertising to identify the best opportunities for brand and campaign goals.
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Mobile Posse to launch mobile ad-supported sports content
July 18, 2008
Mobile content and advertising company Mobile Posse Inc. has partnered with sports information provider Stats LLC to bring ad-supported sports content to mobile.
