Marketing
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NearbyNow unveils holiday marketing strategy
August 27, 2008
Shopping search engine NearbyNow has revamped its holiday mobile marketing strategy for this year.
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Mobile search specialist JumpTap wins $26M in new funding
August 26, 2008
Mobile search and advertising company JumpTap Inc. has raised more than $26 million in its fourth round of funding as part of its expansion plans.
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U.S. mobile Web usage to surpass global leader Britain
August 26, 2008
Mobile Web usage in the United States will surpass Britain this month, according to mobile analytics company Bango.
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What would the Google-Verizon deal mean for mobile marketing?
August 25, 2008
Google and Verizon Wireless are said to be nearing a deal that would add the Internet giant’s search interface to the carrier’s mobile devices, thus opening up the mobile marketing space.
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Targeting youth on mobile: adidas, Nickelodeon, Sony
August 25, 2008
The youth demographic is more inseparable from its mobile device than any other and is the bread-and-butter of many marketers, though marketing to that segment presents its own challenges.
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Exposure to mobile ads lifts branding: Dynamic Logic
August 21, 2008
New research from Millward Brown’s Dynamic Logic unit claims that mobile advertising can be an effective medium for raising brand awareness through the purchase funnel.
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North American mobile phone market approaches saturation, warns Forrester
August 21, 2008
The North American mobile phone market is fast approaching saturation, particularly within the Generation Y consumer group.
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Facebook helps drive use of mobile tattoo widget
August 21, 2008
With the flood of applications since the launch of the iPhone 3G, how can a company ensure that word will spread about its widget?
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Nokia shines in latest AdMob Mobile Metrics Report
August 21, 2008
Data from AdMob Inc.’s July Mobile Metrics Report shows that Nokia is gaining share among browsers in the mobile ad network’s global footprint.
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Will YouTube Mobile's display ads benefit users, or just Google?
August 20, 2008
Google claims its test of display ads on select pages of YouTube Mobile will improve user experience. But industry executives are skeptical.
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CollegeHumor.com debuts ad-supported mobile games
August 19, 2008
Quattro Wireless has partnered with Greystripe to provide online gaming and in-game advertising across select publisher sites, starting with CollegeHumor.com.
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Mobile video ads should not be direct response
August 14, 2008
Mobile video advertising has lower reach than other platforms such as mobile Web and messaging, but the video experience is still powerful, reaching millions of people in the United States alone.
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CTIA partners with Harris Interactive on teenage mobile user study
August 13, 2008
The CTIA – The Wireless Association and market researcher Harris Interactive are collaborating on a detailed study of how teenagers will reshape the wireless market nationwide.
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Interactive technology affordability, accessibility changes mobile marketing landscape
August 11, 2008
To keep pace with the ever-evolving mobile marketing landscape, publishers and advertisers are relying on a suite of interactive mobile technologies to engage with their customers.
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Mobile Marketer's Classic Guide to Mobile Advertising
August 11, 2008
Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.
