Marketing
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Clear Channel, CBS Radio promote HD Radio via mobile
July 2, 2008
Clear Channel Radio, CBS Radio and Citadel Broadcasting’s ABC Radio have launched a mobile campaign to drive the sales of HD Digital Radio products.
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Anheuser-Busch runs text campaign for free gas
July 1, 2008
Anheuser-Busch, maker of the Budweiser and Bud Light beers, is tapping into mobile via a text-to-win sweepstakes.
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Making the most of mobile data
June 30, 2008
By Ray Anderson
Measurement is critical to any business, making it important to ensure that the products you choose for measuring mobile deliver depth, breadth and accuracy of information needed.
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LG runs second annual National Texting Championship
June 27, 2008
Handset maker LG Electronics MobilComm USA’s second annual National Texting Championship sends fingers flying to win the title of America’s fastest texter.
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CBS, Coca-Cola have most reliable short codes: Study
June 26, 2008
A new study claims that the industry average for an SMS text message response from a common short code was approximately 9 seconds.
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Gas station alerts consumers of price hikes via SMS
June 26, 2008
In an exercise that can be replicated nationwide, a gas station in Minnesota's Twin Cities is using SMS text messages to alert customers of hikes in gas prices.
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Spanish Broadcasting System signs on with HipCricket
June 24, 2008
Mobile marketing software company HipCricket and the Spanish Broadcasting System Inc. have partnered to introduce Spanish radio stations to HipCricket's Hispanic Mobile Marketing Network.
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MSN Mobile runs new campaign for traffic
June 20, 2008
Microsoft Corp. is running a multichannel campaign to drive traffic to its MSN Mobile WAP site.
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Millennial Media adds TV Guide, Boston Herald to network
June 20, 2008
Millennial Media Inc., one of the largest mobile ad networks, said it had recorded more than 2.5 billion impressions last month.
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Mobile search: Not there yet
June 19, 2008
A new report from the industry's leading search marketing lobby claims that advertisers are eyeing mobile search, but don't want to pay for it.
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American Idol, MGM, Hard Rock tap MobileStorm
June 19, 2008
American Idol, Las Vegas' MGM Grand Hotel and The Hard Rock Hotel and Casino are all using MobileStorm 4.0 to conduct their digital marketing campaigns.
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Berggi to debut hakia semantic search on mobile
June 19, 2008
Hakia, a leading online semantic search engine, will launch its service on mobile phones in a deal with mobile consumer application provider Berggi.
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Smartphones make inroads in ad requests: AdMob report
June 18, 2008
Network ad impressions within the AdMob network increased 16.9 percent in May versus April, according to the company’s new mobile metrics report.
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Barry Diller's IAC taps Ringleader Digital to deliver mobile ads
June 17, 2008
Looking to grow its revenue base, IAC Advertising Solutions - Match.com, Ticketmaster, Evite - has picked Ringleader Digital for its mobile advertising platform.
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Don't throw everything at mobile: agency exec
June 17, 2008
Consumers are cutting back on many purchases and activities due to the economic downturn, but not on their mobile usage. A Q&A with Eastwest Marketing CEO Chris Bagas.
