Marketing
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Lighthouse List Co. opens division for SMS/email list management
June 5, 2008
Lighthouse List Company has formed a new division to manage SMS and email lists as part of its multichannel focus.
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Mobile Marketing Association president resigns
June 4, 2008
Laura Marriott, president of the Mobile Marketing Association, has resigned after three years heading the world’s leading trade lobby for mobile advertising and marketing.
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MyScreen to offer rewards for mobile ads
June 2, 2008
Wireless carrier Orascom Telecom Holding has invested $10 million in MyScreen Mobile Inc., a startup which will compensate subscribers for accepting advertisements on their mobile phones.
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ComScore enters mobile with M:Metrics purchase
May 30, 2008
Internet activity measurement firm comScore Inc. has expanded into mobile with the acquisition of M:Metrics, one of the key mobile monitors.
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Consumers prefer mobile advertising with incentives: Study
May 29, 2008
The mobile sector comes off looking good in a new Harris Interactive study on consumer attitudes toward the economy and technology in this economic downturn.
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Targeting boomers via mobile makes sense
May 29, 2008
Although younger consumers are often believed to be at the forefront of mobile technology, baby boomers are also embracing mobile. Marketers should take advantage of that.
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Hyperfactory taps Fox Mobile exec for entertainment push
May 28, 2008
The Hyperfactory, a mobile marketing and media services firm, hired interactive marketing expert Liz Jones to head its entertainment division in Los Angeles.
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U.S. Cellular to use JumpTap for mobile search, advertising
May 28, 2008
U.S. Cellular, the nation’s sixth-largest wireless carrier, has picked JumpTap for providing mobile search and advertising to its subscribers.
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Millennials drive growth of mobile social networking: Study
May 28, 2008
A new study claims that nearly 30 million mobile subscribers worldwide may use mobile social networking services by 2012.
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Jamba sees growth in downloads, impressions after mobile campaign
May 27, 2008
A campaign from mobile content provider Jamba drove prospects to its WAP site and is said to have resulted in 56,000 impressions.
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Mobile agency Ansible picks CommerceTel for IVR work
May 23, 2008
Interpublic Group of Companies Inc.’s Ansible agency has tapped CommerceTel to launch interactive mobile marketing campaigns for its clients.
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Mobile Marketing Association rolls out heavyweights for New York forum
May 23, 2008
What's a month without a mobile event? But next month's Mobile Marketing Forum June 10-11 should bring to New York the mobile marketing industry's great and good.
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Carriers risk losing mobile ad revenue to Internet giants: Study
May 22, 2008
A respected management consultancy expects 60 percent annual growth in mobile advertising over the next five years, making that channel the next major digital media platform for brands.
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Virgin Mobile taps AOL Platform-A for display ads
May 22, 2008
AOL and Virgin Mobile USA said that Platform-A will be the exclusive display advertising and sales partner for Virgin Mobile USA’s WAP banner ad inventory.
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Mobile advertising spend on the rise: Juniper Research
May 22, 2008
New research claims that mobile search ad spend will reach $445 million this year, accounting for more than 34 percent of total mobile ad spend.
