1. Home
2. >> Sectors
3. >> Marketing

• Email this
• Print

Marketing

• Mobile search ad budgets jump 221pc in Q1: report

  April 4, 2012

  Mobile paid search budgets grew 221.1 percent during the first quarter of 2012 as smartphone and tablet penetration continues to grow, according to a new report from IgnitionOne.

• IWC ups mobile savvy with Newsstand addition - Luxury Daily

  April 4, 2012

  Luxury Daily today - IWC ups mobile savvy with Newsstand addition; What packs more punch: unknown models or celebrity endorsements?

• Universal Pictures builds film awareness via mobile ads

  April 3, 2012

  Universal Pictures is pushing its “American Reunion” film with a mobile ad campaign that encourages Words with Friends users to play words associated with the movie.

• Harrods continues fashion authority dominance via mobile magazine - Luxury Daily

  April 3, 2012

  Luxury Daily today - Harrods continues fashion authority dominance via mobile magazine; Saks steps up in-store experience, customer interaction via technology boost.

• Are marketers putting big money behind mobile search?

  April 2, 2012

  While consumers are increasingly conducting searches via their mobile devices, the budgets allocated for mobile search have often not kept pace.

• How to brand a mobile campaign

  April 2, 2012

  With mobile becoming a hot spot for brands launching large-scale digital campaigns, sometimes a brand’s image gets bogged down by technology. Here, experts weigh in on the best ways to plan a mobile initiative that puts a brand’s image as the centerpiece of a campaign.

• Barneys, Trump up engagement through interactive mobile ads - Luxury Daily

  April 2, 2012

  Luxury Daily today - Barneys, Trump up engagement through interactive mobile ads; American Express lends database for flash-sale partnership.

• Jim Balsillie resigns from RIM’s board as Q4 results disappoint

  March 30, 2012

  Given Research In Motion’s waning smartphone sales over the past couple of years, expectations were not high for the company’s fiscal fourth quarter results announced yesterday.

• Redken rolls out new mobile app to better equip hairstylists

  March 30, 2012

  Redken 5th Avenue has relaunched its mobile application to let hairstylists access thousands of haircolor formulas, as well as improve their client relationships.

• Neiman Marcus drives foot traffic with Manolo Blahnik foursquare challenge - Luxury Daily

  March 30, 2012

  Luxury Daily today - Neiman Marcus drives foot traffic with Manolo Blahnik foursquare challenge; Is Gucci wasting its time in the battle against Guess?

• Is Amazon's Kindle Fire becoming the real on-the-go tablet?

  March 29, 2012

  Amazon’s Kindle Fire has seen significant success since it first emerged in the mobile space and industry experts believe that the tablet will continue to gain traction in the coming months.

• Android expected to have 31pc market share by 2016: study

  March 29, 2012

  According to new research from International Data Corporation, Android devices will lead the smartphone market by 2016, outpacing the iOS operating system.

• Millennial Media raises price range to $13 for today's IPO

  March 29, 2012

  Millennial Media’s initial public offering of 9.2 million shares today has been the focus of a lot of interest, causing the company to up its price to $13 per share from an earlier projection of $9 to $11 per share.

• Using location-based marketing to drive traffic to luxury hotels - Luxury Daily

  March 29, 2012

  Luxury Daily today - Using location-based marketing to drive traffic to luxury hotels; Is Twitter more effective than Facebook for driving sales?

• One Thousand Ocean misses the mark with print-QR campaign - Luxury Daily

  March 28, 2012

  Luxury Daily today - One Thousand Ocean misses the mark with print-QR campaign; How H&M should go luxury – and what could go wrong.

previous234567891011121314151617next