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Media/publishing

• Metro makes print pages interactive with augmented reality

  May 20, 2013

  Daily newspaper Metro is using augmented reality to connect readers with content such as coupons and videos.

• Washington Post Media segments polling industry news with mobile app

  May 15, 2013

  The Washington Post Media’s Capital Insight group has launched a mobile application that bundles news from the polling industry to let consumers quickly access content.

• Can mobile save the TV star?: ABC launches live-streaming app

  May 14, 2013

  With traditional network television viewership continuing to plummet, ABC is the first network to make live content available to mobile users on a full-time basis via the new Watch ABC mobile application.

• Flipboard brings new curation tools to Android for customized experiences

  May 13, 2013

  Flipboard is bringing its magazine curation tools to Android, enabling users to create their own magazines on any topic.

• Time Inc. exec: Mobile is about content, context and creative

  May 10, 2013

  NEW YORK – A Time Inc. executive at the 2013 MMA Forum said that mobile’s opportunity for the publisher revolves around creating great contextually-relevant content and finding new advertising opportunities with creative.

• Mail Online CMO: Mobile is key to delivering a contiguous message

  May 9, 2013

  Mobile needs to play a key role in advertising strategies to reach consumers with a contiguous message throughout their day, according to the chief marketing officer of Daily Mail's Mail Online.

• American Spectator drives 400pc jump in page views via browser-based tablet experience

  May 8, 2013

  The American Spectator increased page views among tablet users by 400 percent after introducing an HTML5 browser-based tablet experience with touch-screen capabilities.

• USA Today targets theater fans through dedicated app

  May 2, 2013

  USA Today has rolled out a mobile application for the upcoming Tony Awards that lets theater fans stay up-to-date with news and buy show tickets.

• Telemundo builds up second-screen efforts with zeebox partnership

  April 26, 2013

  NBCUniversal’s Telemundo is aiming to reach a new group of plugged-in consumers through a partnership with second-screen viewing application zeebox.

• Nickelodeon strengthens worldwide mobile efforts with iOS app

  April 23, 2013

  Viacom’s Nickelodeon has launched its first worldwide mobile application that capitalizes on the popular Teenage Mutant Ninja Turtles franchise.

• Pandora exec: Digital media budgets need to be platform-agnostic

  April 19, 2013

  CHICAGO – A Pandora executive at the Results 2013: Mobile Marketing Day said that as the company sees 75 percent of usage taking place on mobile, marketers need to be thinking about cross-screen advertising opportunities.

• Time takes tablet-only approach for Boston Marathon bombings special edition

  April 18, 2013

  Time magazine is publishing a free tablet-only special edition covering the Boston Marathon bombings, marking the first time the company has not charged for a tablet-only edition.

• Augmented reality drives 10pc of print magazine mobile activations: report

  April 15, 2013

  The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.

• Condé Nast exec: Delivering same ad across multiple platforms misses the point

  April 15, 2013

  NEW YORK – A Condé Nast executive at the 2013 IAB Mobile Marketplace last week said that as publishers get a better grasp on how to find users across multiple mediums, marketers need to deliver platform-specific advertising.

• Publishers remain split on native versus app debate: ad:tech speaker

  April 11, 2013

  SAN FRANCISCO – An MIT Technology Review executive at the ad:tech San Francisco 2013 conference said that publishers still face ongoing challenges when it comes to developing mobile applications for smartphones and tablets.

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