Hearst Magazines Digital Media owned food-centric Web site Delish launched with a sleeker designed allowing for a better mobile viewing experience. 

The newly redesigned site features a more responsive and optimized experience for the viewer and has a new outlook for future content. Due to the ever-growing mobile-first attitude of consumers it is imperative that the publication is mobile proficient with a seamless design and the relaunch of Delish encompasses that.  

"In the past six months, Hearst transferred all of our sites to a new universal publishing platform and as part of that Delish was redesigned to be a modern, responsive and high-quality mobile experience," said Kate Lewis, editorial director and vice president of editorial operations at Hearst Magazines Digital Media, New York. "We wanted to create a mobile-first platform that would solidify a consistent, seamless experience for consumers visiting Hearst Web sites across desktop, tablet and mobile. 

"This philosophy has informed every decision we?ve made in rolling out the new platform across all Hearst sites," he said. 

 

"People think about food all the time, we want to be with them whenever they?re making decisions about where to eat, what to cook, what to buy. Those are decisions you make when all you have is your phone. For us this is a critical moment of connectivity to the audience of Delish." 

New site director Joanna Saltz is leading the way in this new direction.

A publication must update its Web site as a bricks-and-mortar store would update its building. As technology moves forward brands working through digital must stay updated and Delish.com has accomplished this venture. 

?Your site is a big part of a modern customer experience and is an extension of your brand essence and your value prop,? said Yates Jarvis, managing director of client solutions and strategy at eHouse Studio. ?You wouldn't have wallpaper peeling off your walls, but you might have your logo dangling off a smaller page. 

?You wouldn't have your prospects wait for 20 minutes on hold, but you'd have them struggle to find the information they need to decide to contact you online?? he said.

The new editorial team at Delish.com is focusing on creating content that bodes well on mobile and digital showcasing various recipes and foods they are creating and tasting. Delish now creates in-house pictures and video that focuses on content that keeps its quality on mobile. 

Delish.com has traditional pop-up mobile advertisements in which users must click continue to site to bypass the ad. Unlike most flawed mobile ads, these have little issues for users wanting to continue on.  

The food Web site focuses on recipes for the average household looking for things to cook in their home. Food-related content from other Hearst publications will be featured on the site as well. 

Other publications are following suit and redesigning for the mobile world to stay current. 

A recent slew of responsive news Web site launches showed how traditional publishers are beginning to see mobile as a tool with unique storytelling and engagement potential and moving away from a view of the technology as a novelty or extension of their operations (see more).

Publications also need to be aware of the greater popularization of smart watches, especially with the impending launch of the Apple Watch. 

The New York Times? crafting of one-sentence stories specifically for Apple Watch users will extend the newsgathering organization?s efforts to cater to individual consumers, a growing priority for mobile marketers in the publishing industry (see more).

Mobile is a medium that is constantly changing, but to not evolve with it will be damaging to any publication or media brand.

?Internet traffic directed through smart devices is rising exponentially each day,? said Jonny Egan, digital manager at No Limit Agency. ?Content will always be king, but it is the user experience that allows users to consume content on a Web site through a device of their choosing at anytime. 

?Responsive design and optimizing your site allows you to provide the ultimate user experience, whether they use their smartphone, a desktop computer or a tablet thus keeping them coming back,? she said.