Digital film publication Moviepilot launched the fourth edition of its new magazine through Facebook?s Instant Articles, a part of the social media platform?s recent launch of new media brand partners, giving the title an edge over other creators such as IMDb. 

Moviepilot sees a significant portion of its traffic through Facebook, which makes its usage of the Instant Articles a perfect match. The film-centric publication is ramping up its awareness for Halloween with the release of its October edition focusing on horror films including interviews from big names such as Elijah Wood and John Carpenter. 

"With our latest issue of Moviepilot Magazine, we strove for long-form and in-depth quality journalism around a subject we are passionate about, and that our fans are passionate about," said Jon Handschin, cofounder and chief creative officer at Moviepilot. "Some stories need more time, both in writing and in reading, and we are really excited to offer a home for this kind of content in our digital magazine."

The entertainment publication is one of the leading digital film news platforms, with posts from in-house writers and outside contributors. The brands started launching a digital magazine in addition to ensure easy sharing through social platforms as the publication sees most of its traffic through Facebook according to ComScore. 

The magazine allows the publication to take their content to a more in depth journalistic level and the partnership with Facebook gives it the tool to reach the wide base of consumers interested in the topic who spend most of their time on social media. 


Moviepilot targets mobile and social media users

Along with Moviepilot, Facebook recently announced a substantial amount of new publishers joining its Instant Articles platform such as Bustle, Business Insider, Mashable, the Huffington Post, Refinery29, MTV, Time Inc. and Major League Baseball. The new edition of the magazine entitled Fear is taking a look at new and classic horror films, as well as scary stories and personalized content to play into personal fears. 

One article took readers inside consumer?s greatest fears with statistics related to survey takers? most terrifying subjects such as scariest horror film and biggest fear in general. Another piece took a look at the seven most influential people in horror as voted by readers. 


Facebook's native Instant Article

The magazine features a wide range of high quality imaging and artistry, to draw in users reading on all devices. 

Facebook is not just gaining ground in publishing, but it is working on streamlining all aspects of its platform. 

For instance, Google lost ground to Facebook in mobile display advertising ? but has launched a comeback play with Customer Match ? at the same time that the social media giant made a bigger push into real-time search with the newly launched Search FYI (see more). 

Rum brand Bacardi poured a healthy dose of mobile into its latest millennial-centric campaign by also leveraging Facebook?s new immersive canvas advertising unit, which opens up a full-screen smartphone experience for users who click on an ad (see more). 

These brands among others know that Facebook is significant platform to reach consumers, and Moviepilot?s fear issue is no exception.

"Moviepilot Magazine is about creating a largely unique user experience, inviting readers to invest more but to get more in exchange," Mr. Handschin said.