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Hallmark Cards exec: Mobile is critical for brand to remain relevant
Hallmark Cards Inc. relies on mobile to communicate with its most loyal shoppers, connecting them to its retail stores to discover the products it offers, an company executive revealed in an exclusive interview
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Carriers hold the key to mobile marketing, mcommerce success: experts
Wireless carriers are uniquely positioned to drive effectiveness of mobile marketing programs and propel the growth of mobile commerce, according to industry experts.
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Patagonia breaks mobile ad campaign to engage ecofriendly consumers
Outdoor apparel company Patagonia Inc. is running a mobile ad campaign designed to raise money and awareness for environmental groups worldwide as part of the Earth Day 2011 celebration.
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Wilton bolsters in-store, online sales via mobile bar codes
Cake decorating company Wilton is placing mobile bar codes on its packaging and in-store displays to enhance traditional point-of-sale content for its newest treat decorating method.
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Alexander McQueen remembered in Vogue Met Gala app ? Luxury Daily
Luxury Daily - Alexander McQueen remembered in Vogue Met Gala app; Savile Row's Henry Poole, Harrods throw weight behind tuxedo push.
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How hotels can integrate mobile
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