Media/publishing
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Kyte raises $15M to grow social communications platform
December 21, 2007
Kyte, a provider of software to share pictures and video from mobile phone or Web, has raised $15 million from telecoms and venture capital firms to push its social communications platform.
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Portable Reading creates platform to market books on mobile
December 20, 2007
Portable Reading Corp., maker of the iPhone books application TextOnPhone, has created a social network platform for readers, authors and publishers.
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Playboy eyes European market for mobile content
December 17, 2007
Playboy has tapped Swiss wireless infrastructure specialist Minick to grow its interactive mobile business in Europe.
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NATPE Mobile++ to take the stage in Las Vegas
December 13, 2007
The growth of mobile entertainment and content is expected to be discussed at the next National Association of Television Program Executives (NATPE) show.
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Still early days for mobile video, says WebVideo show panelist
December 12, 2007
NEW YORK – Content for mobile phones has the potential to be an enormous market. And yet only one hour of the two-day WebVideo Summit was dedicated to mobile – but it was a start.
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Artificial Life launches 3G mobile poker game
November 21, 2007
Artificial Life Inc. has launched Chips Unlimited: Texas Hold-em game, the first in a mobile casino series to be released by the mobile game developer.
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MTV exec calls for mobile standards at Yankee Group show
November 14, 2007
BOSTON – Greg Clayman’s delivery at the Mobile Internet World was as fast as the montage of MTV clips he showed an audience that clearly had skipped their morning coffee.
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ClearChannel gets HipCricket with mobile effort
November 14, 2007
LOS ANGELES – ClearChannel Radio partnered with mobile specialist HipCricket to increase the radio broadcaster’s ROI measurability and to find new ways to reach listeners.
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Content aids mainstream nod for mobile marketing: Time Inc.’s Williams
November 8, 2007
NEW YORK – As mobile marketing moves into the mainstream, marketers need to look for ways to engage, entertain and extend their reach with the consumer, an audience of interactive marketers was told at ad:tech New York.
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Conversation key to mobile marketing: Ogilvy’s Hendra
November 7, 2007
NEW YORK – Experts at ad:tech New York agreed that conversational marketing is the key to success in the mobile channel with the rise of social networking revolutionizing the culture of marketing.
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Facebook launches three-part system for targeted advertising
November 7, 2007
Facebook founder/CEO Mark Zuckerberg announced Nov. 6 the launch of Facebook Ads, an advertising system for marketers to be able to target and connect with users.
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Ad:tech New York panelists make the case for ad exchanges
November 7, 2007
NEW YORK – With the recent boom in non-premium inventory online such as Facebook, MySpace, YouTube and blogs, it has become difficult for advertisers to reach their target audience.
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Where women go, dollars will follow: ad:tech panelist
November 7, 2007
Women online make up a powerful force because they are such avid consumers of not just products and services, but of information and experiences.
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Disruption necessary to meet consumer needs: ad:tech panel
November 7, 2007
NEW YORK – In an age of disruption, where the degree of risk aversion is proportionate to the degree of vulnerability, agency, media and brand environments need not be afraid of risk taking.
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Purina targets pet lovers with mobile alerts via Limbo
November 2, 2007
With the mobile market gaining more traction as an effective marketing channel, Nestle Purina PetCare Company decided to try free text message alerts for pet lovers with the help of Limbo Inc., a mobile entertainment company.
