Media/publishing
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Facebook launches three-part system for targeted advertising
November 7, 2007
Facebook founder/CEO Mark Zuckerberg announced Nov. 6 the launch of Facebook Ads, an advertising system for marketers to be able to target and connect with users.
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Ad:tech New York panelists make the case for ad exchanges
November 7, 2007
NEW YORK – With the recent boom in non-premium inventory online such as Facebook, MySpace, YouTube and blogs, it has become difficult for advertisers to reach their target audience.
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Where women go, dollars will follow: ad:tech panelist
November 7, 2007
Women online make up a powerful force because they are such avid consumers of not just products and services, but of information and experiences.
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Disruption necessary to meet consumer needs: ad:tech panel
November 7, 2007
NEW YORK – In an age of disruption, where the degree of risk aversion is proportionate to the degree of vulnerability, agency, media and brand environments need not be afraid of risk taking.
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Purina targets pet lovers with mobile alerts via Limbo
November 2, 2007
With the mobile market gaining more traction as an effective marketing channel, Nestle Purina PetCare Company decided to try free text message alerts for pet lovers with the help of Limbo Inc., a mobile entertainment company.
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New Samsung phone fulfils marketer needs with larger screen
November 2, 2007
Mobile phone manufacturer Samsung has rolled out the SGH-a737exclusive to AT&T Wireless Inc. This follows a recent trend of slim designed phones intended for entertainment, multimedia and enhanced interactivity for users.
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CBS Mobile integrates site search with Medio functionality
November 1, 2007
CBS Mobile is adding search capabilities and search-enabled advertising options to its mobile news Web sites using technology from mobile search advertising service provider Medio Systems.
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Westwood One distributes Dennis Miller Show via mobile phone
October 31, 2007
Mobile technology specialist uVuMobile Inc. signed an agreement with audio content and programming provider Westwood One to distribute The Dennis Miller Show via mobile phones.
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MTV, VH1 and CMT enable lyric searches on mobile
October 31, 2007
Viacom-owned MTV Networks Music Group’s MTV, VH1 and CMT are creating mobile entertainment and gaming experiences built around the widespread appeal of music lyrics.
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Ironman makes strides with Active Athlete-enabled mobile updates
October 31, 2007
Active Athlete Media, an online media company that connects advertisers with consumers engaged in lifestyle sports, has broadened its portfolio of services to help its clients extend event coverage to sports enthusiasts on-the-go.
