Nonprofits
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U.S. Army tests mobile for Hispanic housing, business
July 14, 2008
The U.S. Army is testing mobile as part of an integrated effort to target Hispanic soldiers for a G.I. Bill-equivalent program that helps with housing or starting a small business.
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MLB, Washington Nationals use mobile to raise money for diabetic kids
July 14, 2008
Major League Baseball and The Washington Nationals have launched a text-to-give campaign to raise money for the creation of a Diabetes Care Complex for the Children’s National Medical Center.
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Anti-smoking campaign targets youth with mobile widget
July 10, 2008
The American Legacy Foundation, a smoking prevention-focused nonprofit, has launched a mobile widget as part of its integrated “truth” campaign against Big Tobacco.
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AT&T, nonprofit raise $2M in phone cards for U.S. troops
July 3, 2008
The AT&T-sponsored Cell Phones for Soldiers mobile phone recycling program has sent more than $2 million-worth of phone cards to U.S. troops stationed overseas.
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Nelson Mandela charities run SMS campaign
June 23, 2008
Messaging service provider Sybase 365 partnered with 46664, Nelson Mandela’s AIDS global awareness organization, on an SMS campaign to celebrate the 90th birthday of the South African leader.
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Charity launches SMS campaign to promote public health
May 20, 2008
FM World Charities has teamed up with BnetTV.com to raise awareness for skin cancer.
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Nonprofit Federation launches new benchmark survey
April 9, 2008
The Direct Marketing Association’s Nonprofit Federation launched a new benchmarking survey on fundraising outreach through marketing.
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DMA’s Nonprofit Federation tests mobile for fundraising
April 1, 2008
The Direct Marketing Association’s Nonprofit Federation is taking its first stab at raising funds through mobile marketing.
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Convio targets nonprofits with mobile service
March 18, 2008
Convio has made Mobile Commons’ suite of products available to Convio’s nonprofit clients, creating applications that let members get instant information through their phones.
