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Nonprofits

• Ric O�Barry's SMS shoutout at the Oscars more than doubles opt-ins

  March 11, 2010

  At Sunday�s Oscars, Ric O�Barry held up a sign with the mobile call-to-action text DOLPHIN to 44144 during �The Cove� acceptance speech for Best Documentary.

• Mobile advertising case study - DoSomething.org

  March 3, 2010

  See how mobile advertising was used to create awareness of DoSomething.org and its short code.

• American Heart Association runs multichannel mobile campaign to raise awareness

  March 2, 2010

  The American Heart Association is running a multichannel campaign that consists of mobile banners, SMS, wallpapers, ringtones and mobile donations to raise awareness for heart disease.

• Red Cross expands mobile donation strategy with apps

  February 22, 2010

  The American Red Cross is launching applications for several smartphone devices in an effort to extend mobile relief efforts for the earthquake recovery in Haiti.

• Children�s Miracle Network relies on SMS to raise money for sick kids

  February 19, 2010

  Children�s Miracle Network is raising money via text for hospitals taking in sick and injured children being evacuated from Haiti, as well as providing medical supplies and personnel on the ground.

• Salvation Army mobile-optimized email campaign sees 55.3 percent clicks to donate

  February 16, 2010

  The Salvation Army turned to a mobile-optimized email campaign to reach on-the-go consumers, with 55.3 percent of recipients clicking directly to the donation form.

• Mobile ad networks join forces to promote Haiti relief efforts

  January 26, 2010

  Millennial Media, AdMob, Jumptap, Ringleader Digital, Microsoft Advertising and Eyeblaster have partnered to broaden the reach of the American Red Cross� SMS donation drive for Haiti.

• Red Cross SMS appeal for Haiti raises $8M in 2 days

  January 15, 2010

  Mobile giving has reached new heights with consumers donating more than $8 million via their handsets to aid the disaster relief efforts in Haiti.

• Best of nonprofit sector articles

  December 25, 2009

  See how nonprofits have made use of the mobile channel in 2009.

• UPS, Safeco sponsoring new NPR mobile Web site

  December 22, 2009

  Package-delivery giant UPS and insurance company Safeco Corp. are among the brands currently sponsoring National Public Radio�s new mobile Web site.

• MTV launches multichannel campaign to stop digital abuse

  December 8, 2009

  MTV, the youth-oriented television network, has launched a new multiplatform campaign called "A Thin Line" to tackle multiplatform digital abuse.

• Audubon Guides go mobile with series of apps

  November 30, 2009

  The best-selling series of National Audubon Society field guide books have gone mobile, putting information about the natural world at the fingertips of Apple�s iPhone and iPod touch users.

• Santa goes mobile this holiday season

  November 30, 2009

  Santa Claus is reducing the amount of letters he sends this year as his elves prepare to send text messages to all of the good girls and boys.

• Library turns to mobile to promote literacy, build marketing base

  November 20, 2009

  The New Jersey State Library is promoting literacy and creating a compilation of inspirational quotes from residents via mobile.

• Foursquare, TechiesGiveBack partner for fundraising

  November 19, 2009

  Foursquare has partnered with TechiesGiveBack.org to raise money for inner-city children.

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