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Nonprofits

• Do Something boosts SMS activity to talk more effectively with teens

  January 18, 2012

  Do Something is significantly increasing the number of its text messaging campaigns as the nonprofit tries to leverage mobile to have conversations with teens about the various causes it supports.

• American Cancer Society promotes Relay for Life events via SMS

  December 9, 2011

  The American Cancer Society is helping 5,000 Relay for Life events communicate and manage their fundraising efforts via a SMS program.

• 50pc of users access Susan G. Komen mobile site more than once a day

  November 16, 2011

  Nonprofit Susan G. Komen claims that since optimizing its Web site, 50 percent of its users access the site more than once a day.

• The National Breast Cancer Foundation uses in-app ads to drive awareness

  October 3, 2011

  The National Breast Cancer Foundation is using mobile in-app ads as part of an integrated multichannel campaign to raise awareness for the early detection of breast cancer.

• UN Foundation leverages mobile to drive philanthropy

  September 6, 2011

  The United Nations Foundation has launched an SMS campaign as it looks to leverage mobile to bring philanthropy, advocacy and public engagement to the next level.

• PFLAG puts QR codes at center of multichannel campaign

  September 2, 2011

  The nonprofit, Parents, Families & Friends of Lesbians and Gays, recently launched a national multichannel campaign that uses QR codes to bridge mobile and offline media.

• Women in Wireless, with 1,000 members at launch, seeks to become market force

  August 25, 2011

  Women in Wireless is the latest organization to help put women on the map in a mobile world that is rapidly changing the way marketers target and communicate with increasingly demanding and tech-savvy consumers.

• Ambitious agenda set for next month’s Mobile Marketing Forum

  May 20, 2011

  Since last year’s triumphal run, expectations are higher now for the Mobile Marketing Association’s flagship show in New York. The emphasis seems to be on more: more brands, more attendees, more insights.

• National Geographic drives consumer engagement, revenues via mobile

  April 21, 2011

  Nonprofit giant National Geographic Society is celebrating National Parks Week and Earth Day by expanding its portfolio of mobile applications.

• Tribeca Film Institute New Media Fund offers grants to mobile filmmakers

  March 30, 2011

  The Tribeca Film Institute has partnered with the Ford Foundation’s JustFilms initiative for the launch of the Tribeca Film Institute New Media Fund to inspire creativity via mobile channels.

• Nonprofit Mobile Day 2011: Articles and presentations

  February 22, 2011

  Here are the articles and presentations from Nonprofit Mobile Day Feb. 16 in Washington.

• Mobile giving does not cannibalize other donation channels: Nonprofit Mobile Day panel

  February 17, 2011

  WASHINGTON – Mobile giving initiatives do not cannibalize other fundraising channels such as online and direct mail, according to a panel at Nonprofit Mobile Day.

• World Wildlife Fund Canada mobile app exceeds 10K downloads

  February 16, 2011

  Nonprofit World Wildlife Fund Canada's mobile application exceeded 10,000 downloads since its launch in November.

• Partnership at Drugfree.org mobile ad campaign achieves 4pc response rate

  January 21, 2011

  In December, The Partnership at Drugfree.com ran one of the biggest public service campaigns in mobile history to help prevent teens and tweens from abusing medicines.

• ASPCA builds email database with mobile ads

  January 10, 2011

  The American Society for the Prevention of Cruelty to Animals is using in-application advertising to build its email database and encourage supporters to engage with the nonprofit organization via social media.

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