Nonprofits
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Red Cross expects increase in competition for donated dollar in 2011
November 29, 2010
More nonprofits will enter the mobile giving ecosystem in 2011, increasing the competition for the donated dollar, according to the American Red Cross.
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Red Cross Haiti campaign attracts 3M unique mobile donors
August 27, 2010
NEW YORK - The Red Cross received donations for its Haiti campaign via SMS from 3 million unique donors, of which 20,000 opted in to receive ongoing email communications from the nonprofit.
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Mobile ads are good starting point for nonprofits engaging donors
August 27, 2010
NEW YORK - Nonprofits might be tempted to apply the same rules to mobile ad campaigns that apply to online, but they should think twice before doing that.
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Nonprofits can woo donors with properly executed mobile Web strategy
August 27, 2010
NEW YORK - With the new breed of smartphones and all-you-can-eat data packages, consumers expect the same Web experience on mobile as on the PC. Mobile donors are no different.
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World Cup stars, carriers back 1GOAL mobile campaign to support education
May 19, 2010
The GSMA, carriers, pop stars and royalty are getting behind 1GOAL: Education for All, the FIFA-backed legacy project for the 2010 World Cup that features a worldwide mobile campaign.
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Ad Council advocates safe driving via mobile TV campaign
April 14, 2010
The Ad Council announced at the National Association of Broadcasters Show that it will run a new mobile digital television campaign to inform viewers that “Buzzed Driving is Drunk Driving.”
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Ric O’Barry's SMS shoutout at the Oscars more than doubles opt-ins
March 11, 2010
At Sunday’s Oscars, Ric O’Barry held up a sign with the mobile call-to-action text DOLPHIN to 44144 during “The Cove” acceptance speech for Best Documentary.
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Mobile advertising case study - DoSomething.org
March 3, 2010
See how mobile advertising was used to create awareness of DoSomething.org and its short code.
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American Heart Association runs multichannel mobile campaign to raise awareness
March 2, 2010
The American Heart Association is running a multichannel campaign that consists of mobile banners, SMS, wallpapers, ringtones and mobile donations to raise awareness for heart disease.
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Red Cross expands mobile donation strategy with apps
February 22, 2010
The American Red Cross is launching applications for several smartphone devices in an effort to extend mobile relief efforts for the earthquake recovery in Haiti.
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Children’s Miracle Network relies on SMS to raise money for sick kids
February 19, 2010
Children’s Miracle Network is raising money via text for hospitals taking in sick and injured children being evacuated from Haiti, as well as providing medical supplies and personnel on the ground.
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Salvation Army mobile-optimized email campaign sees 55.3 percent clicks to donate
February 16, 2010
The Salvation Army turned to a mobile-optimized email campaign to reach on-the-go consumers, with 55.3 percent of recipients clicking directly to the donation form.
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Mobile ad networks join forces to promote Haiti relief efforts
January 26, 2010
Millennial Media, AdMob, Jumptap, Ringleader Digital, Microsoft Advertising and Eyeblaster have partnered to broaden the reach of the American Red Cross’ SMS donation drive for Haiti.
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Red Cross SMS appeal for Haiti raises $8M in 2 days
January 15, 2010
Mobile giving has reached new heights with consumers donating more than $8 million via their handsets to aid the disaster relief efforts in Haiti.
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Best of nonprofit sector articles
December 25, 2009
See how nonprofits have made use of the mobile channel in 2009.
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