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Nonprofits

• UPS, Safeco sponsoring new NPR mobile Web site

  December 22, 2009

  Package-delivery giant UPS and insurance company Safeco Corp. are among the brands currently sponsoring National Public Radio’s new mobile Web site.

• MTV launches multichannel campaign to stop digital abuse

  December 8, 2009

  MTV, the youth-oriented television network, has launched a new multiplatform campaign called "A Thin Line" to tackle multiplatform digital abuse.

• Audubon Guides go mobile with series of apps

  November 30, 2009

  The best-selling series of National Audubon Society field guide books have gone mobile, putting information about the natural world at the fingertips of Apple’s iPhone and iPod touch users.

• Santa goes mobile this holiday season

  November 30, 2009

  Santa Claus is reducing the amount of letters he sends this year as his elves prepare to send text messages to all of the good girls and boys.

• Library turns to mobile to promote literacy, build marketing base

  November 20, 2009

  The New Jersey State Library is promoting literacy and creating a compilation of inspirational quotes from residents via mobile.

• Foursquare, TechiesGiveBack partner for fundraising

  November 19, 2009

  Foursquare has partnered with TechiesGiveBack.org to raise money for inner-city children.

• The Bowery Mission of NYC uses SMS to battle homelessness, hunger

  November 10, 2009

  The Bowery Mission launched an SMS campaign designed to raise awareness of the plight of the homeless and hungry in New York City during its 100th anniversary celebration.

• UNICEF seeks outside help for mobile strategy

  November 3, 2009

  UNICEF has put out a call for a mobile marketing firm or individual to help the UN agency map out its mobile strategy.

• Mobile charitable fundraising to reach $2M in 2009, says expert

  October 28, 2009

  Mobile charitable giving this year is expected to end with $2 million in pledges, an exponential increase from last year’s $350,000. So what is the state of mobile fundraising?

• Estee Lauder amplifies breast cancer awareness efforts with mobile

  October 26, 2009

  Estee Lauder is helping raise awareness for breast cancer via an ad campaign that is running on Kargo and Hearst Magazines’ mobile properties.

• Red Cross launches Text and Save a Life mobile media program

  October 15, 2009

  The next time someone wants to donate blood and needs to find a nearby American Red Cross blood drive, the answer may be as close as their mobile phone.

• Macmillan Cancer Support launches first-ever mobile giving program

  October 2, 2009

  Macmillan Cancer Support’s World’s Biggest Coffee Morning Sept. 25, let attendees donate the cost of their coffee to support people living with cancer.

• Soles4Souls targets young adults with SMS donation campaign

  October 1, 2009

  Soles4Souls has launched a mobile donation drive to raise funds for its footwear charity.

• Shedd Aquarium: SMS campaign out-performs print, outdoor, online

  September 30, 2009

  Shedd Aquarium recently ran a multichannel campaign and its televised SMS call-to-action generated more than 300 percent more responses than online, print or outdoor.

• 9/11 Memorial & Museum runs mobile giving initiative with NASCAR

  September 10, 2009

  The National Sept. 11 Memorial & Museum and the North South Motorsports team have teamed up to launch the Text to Remember program to help raise funds and awareness.

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