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Nonprofits

• Churches use SMS to engage congregations nationwide

  August 27, 2009

  Christian churches nationwide are using text messaging to engage and communicate with their congregations.

• Ronald McDonald House taps mobile to drive charity donations at Macy's fundraiser

  August 24, 2009

  The Ronald McDonald House Charities of Chicagoland and Northwest Indiana used mobile at Macy's Glamorama event to raise money to build the largest Ronald McDonald House in the world.

• American Humane Association targets younger audience with iPhone app

  August 24, 2009

  The American Humane Association is turning to the iPhone to extend its brand and "Be Humane!" campaign.

• 3banana partakes in mobile giving using social networks

  August 20, 2009

  3banana Inc. has launched a "Share To Win" contest to help nonprofit organizations spread their message and have the chance to win $10,000 in donations.

• Rock the Vote cranks up SMS initiatives to engage millennials

  August 18, 2009

  Nonprofit political organization Rock the Vote is using mobile at events such as Lollapalooza to engage young Americans by connecting them with musicians and interactive politics.

• Red Cross reaffirms faith in mobile fundraising

  August 14, 2009

  NEW YORK -- Consumers donated an estimated $500,000 last year through their mobile phones and almost 40 percent of those funds went to the American Red Cross.

• Partnership for a Drug-Free America broadens message with mobile campaign

  August 6, 2009

  The Partnership for a Drug Free America is taking its anti-drug and alcohol abuse message mobile in order to reach parents of teens and tweens.

• ASPCA extends reach via mobile site

  August 5, 2009

  The American Society for the Prevention of Cruelty to Animals is continuing its mobile strategy with the launch of a mobile site meant to help our furry friends.

• Charities turn to mobile social network advertising to increase donations

  July 29, 2009

  The American Society for the Prevention of Cruelty to Animals and the Christopher & Dana Reeve Foundation have teamed up with Cellufun for a mobile public service announcement campaign.

• UNICEF runs text-or-treat mobile campaign

  July 21, 2009

  UNICEF, the United Nations Children's Fund, has added a mobile element to its 59th consecutive Trick-or-Treat campaign.

• ILoop Mobile runs mobile giving campaigns

  July 16, 2009

  ILoop Mobile has been getting into the world of mobile giving with two recent campaigns meant to raise money from donations via mobile.

• Billing Revolution gets charitable with mobile

  June 25, 2009

  Billing Revolution, a mobile payments and billing company, has partnered with nonprofit organization Call2Give Network Inc. to drive the public to donate and volunteer.

• Humane Society optimizes site for video-viewing on iPhone

  June 22, 2009

  The Humane Society of the United States has extended its online video library to Apple iPhone and iPod touch users.

• LimeLife, Kiva’s mobile gaming campaign to alleviate poverty

  May 26, 2009

  LimeLife and Kiva have teamed up to launch a donation campaign using the iPhone and iPod Touch application, "Hollywood Hangman."

• Alicia Keys issues mobile giving call-to-action during American Idol

  May 22, 2009

  Twelve-time Grammy-winning singer Alicia Keys' appearance on Fox's American Idol last week raised $450,000 for charity from more than 90,000 mobile donors who texted in their donations.

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