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Nonprofits

• R/GA, Yahoo, Ad Council launch “That’s Not Cool” mobile campaign

  May 18, 2009

  The Ad Council has partnered with the Family Violence Prevention Fund, Office on Violence Against Women and R/GA for a national multi-media ad campaign to help prevent teen violence and digital dating abuse.

• The Dana Farber Cancer Institute/Jimmy Fund uses mobile to encourage donations

  April 30, 2009

  The Dana Farber Cancer Institute/Jimmy Fund is now using mobile to not only encourage donations, but to also build awareness for the fund.

• Partnership for a Drug-Free America launches mobile public service campaign

  March 24, 2009

  The Partnership for a Drug-Free America has launched its first mobile public service campaign to expand the reach of its educational messages about the risks of drugs and alcohol.

• Truist, CharityCall partner on mobile charitable donations

  March 9, 2009

  Global philanthropy service provider Truist has partnered with CharityCall, a platform enabling charitable organizations to promote, generate and accept charitable donations via mobile.

• ASPCA boosts donations via SMS

  March 4, 2009

  The American Society for the Prevention of Cruelty to Animals has been successful at converting standard-alert subscribers to donors using SMS.

• Nonprofit launches mobile campaign to end child hunger

  January 13, 2009

  Nonprofit Share our Strength has launched Operation No Kid Hungry, its first mobile campaign to raise funds to help end childhood hunger.

• Mobile Marketing Association names new chief

  January 12, 2009

  Mike Wehrs comes in as the new president/CEO of the Mobile Marketing Association, charged with evangelizing mobile marketing in a take-no-prisoners economy.

• Mobile donations may grow tenfold from $500,000 in 2008

  January 5, 2009

  Mobile donations are said to have crossed $500,000 in 2008, indicating the growing acceptance of a new channel for nonprofits to raise funds for causes.

• Keep Georgia Safe Wireless Network launches emergency text alerts

  December 8, 2008

  Georgia has launched an SMS program to help locate missing children, people suffering from Alzheimer's disease and others.

• Red Cross attracts $190K in pledges via Text 2HELP program

  December 4, 2008

  Mobile subscribers pledged more than $190,000 since September to the American Red Cross through its text message program.

• Salvation Army relies on mobile to encourage giving

  November 11, 2008

  Due to the slow economy and fears of a poor fundraising season, The Salvation Army has found a new, cost-effective way of increasing donations to its 2008 holiday fundraising campaigns.

• Nokia launches mobile software to deliver key social services

  September 29, 2008

  Nokia has launched software to help public sector and non-governmental organizations collect data on critical issues such as disease outbreaks or disaster relief via mobile devices.

• Quattro runs mobile campaign to encourage charitable donations

  September 16, 2008

  Mobile ad network Quattro Wireless, its U.S. publishers and the Mobile Giving Foundation are doing a mobile campaign to encourage consumers to donate in support of charity.

• American Red Cross debuts Text 2HELP program

  September 3, 2008

  The American Red Cross and the Wireless Foundation announced its Text 2HELP program a day after this publication broke news that the system faltered on Labor Day.

• Rock the Vote promotes voting via mobile site

  August 29, 2008

  Rock the Vote has launched a mobile site designed to make voter registration more accessible and to fuel young voter turnout for the 2008 U.S. general elections.

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