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Nonprofits

• Red Cross attracts $190K in pledges via Text 2HELP program

  December 4, 2008

  Mobile subscribers pledged more than $190,000 since September to the American Red Cross through its text message program.

• Salvation Army relies on mobile to encourage giving

  November 11, 2008

  Due to the slow economy and fears of a poor fundraising season, The Salvation Army has found a new, cost-effective way of increasing donations to its 2008 holiday fundraising campaigns.

• Nokia launches mobile software to deliver key social services

  September 29, 2008

  Nokia has launched software to help public sector and non-governmental organizations collect data on critical issues such as disease outbreaks or disaster relief via mobile devices.

• Quattro runs mobile campaign to encourage charitable donations

  September 16, 2008

  Mobile ad network Quattro Wireless, its U.S. publishers and the Mobile Giving Foundation are doing a mobile campaign to encourage consumers to donate in support of charity.

• American Red Cross debuts Text 2HELP program

  September 3, 2008

  The American Red Cross and the Wireless Foundation announced its Text 2HELP program a day after this publication broke news that the system faltered on Labor Day.

• Rock the Vote promotes voting via mobile site

  August 29, 2008

  Rock the Vote has launched a mobile site designed to make voter registration more accessible and to fuel young voter turnout for the 2008 U.S. general elections.

• Nonprofit collects donations via mobile

  August 28, 2008

  The Chicago Area Peace Corps Association is using mobile as a means of collecting donations.

• NASCAR taps mobile for gas-saving measures

  August 13, 2008

  With the recent gas hikes, consumers are cringing everytime they fill up. NASCAR's Drive $marter Challenge aims to save drivers hundreds of dollars on fuel.

• U.S. Army tests mobile for Hispanic housing, business

  July 14, 2008

  The U.S. Army is testing mobile as part of an integrated effort to target Hispanic soldiers for a G.I. Bill-equivalent program that helps with housing or starting a small business.

• MLB, Washington Nationals use mobile to raise money for diabetic kids

  July 14, 2008

  Major League Baseball and The Washington Nationals have launched a text-to-give campaign to raise money for the creation of a Diabetes Care Complex for the Children's National Medical Center.

• Anti-smoking campaign targets youth with mobile widget

  July 10, 2008

  The American Legacy Foundation, a smoking prevention-focused nonprofit, has launched a mobile widget as part of its integrated "truth" campaign against Big Tobacco.

• AT&T, nonprofit raise $2M in phone cards for U.S. troops

  July 3, 2008

  The AT&T-sponsored Cell Phones for Soldiers mobile phone recycling program has sent more than $2 million-worth of phone cards to U.S. troops stationed overseas.

• Nelson Mandela charities run SMS campaign

  June 23, 2008

  Messaging service provider Sybase 365 partnered with 46664, Nelson Mandela's AIDS global awareness organization, on an SMS campaign to celebrate the 90th birthday of the South African leader.

• Charity launches SMS campaign to promote public health

  May 20, 2008

  FM World Charities has teamed up with BnetTV.com to raise awareness for skin cancer.

• Nonprofit Federation launches new benchmark survey

  April 9, 2008

  The Direct Marketing Association's Nonprofit Federation launched a new benchmarking survey on fundraising outreach through marketing.

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