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Politics

• Senator Cruz drives 16,000 SMS opt-ins during keynote speech

  March 25, 2013

  United States Senator Ted Cruz (R-TX) recently included an SMS call-to-action in his keynote speech at the Conservative Political Action Conference which resulted in a significant uptick in opt-ins.

• Tampa Bay Online boosts tourism, news content through Republic National Convention app

  August 27, 2012

  Tampa Bay Online is using a mobile application to help visitors find nearby attractions and keep up-to-date on news during the upcoming Republican National Convention.

• CNN, Time roll out mobile app for 2012 political conventions

  August 24, 2012

  CNN and Time Inc. have launched a new mobile application that features 24/7 breaking news updates and alerts from journalists covering the Republican and Democratic National Conventions.

• Obama, Romney rely on mobile apps for votes

  August 1, 2012

  Mobile applications are playing a bigger role for presidential campaigns this year as a way to engage constituents and drive excitement around key developments, as evidenced by the release of new apps this week by the presidential campaigns for both Barack Obama and Mitt Romney.

• Geolocation will be game-changer for the 2012 political elections

  July 6, 2012

  The 2008 political elections were all about SMS and social media, but with the rise of location-based technology, this election season could shake up the way that candidates connect with voters via targeted advertising.

• Mitt Romney drives app downloads, awareness via iAd campaign

  June 27, 2012

  Political candidate Mitt Romney is using a new mobile advertising campaign aimed at getting voters to download the politician’s iPhone application that ultimately increase campaign awareness.

• Rating the mobile campaigns of presidential candidates

  March 28, 2012

  Between the 2008 and 2012 elections, mobile marketing has become a must-have for politicians to connect with voters. But with new channels, technologies and increased smartphone ownership, which campaigns are getting mobile right?

• Rating the GOP candidates on their mobile know-how

  February 8, 2012

  Building strong relationships with constituents, donors and peers is what politics is all about. Mobile marketing, which lets brands get closer to their audiences than ever before, is also about relationships, which is why it should be an important tool in politicians’ marketing toolbox.

• Florida embraces mobile to drive voter turnout

  January 31, 2012

  Mobile played a role in driving voter turnout for today’s Republican presidential primary in Florida, with many residents checking their voter status and updating their information with their mobile phones in time for the primary.

• Clinton offers way out of downturn at nation’s largest retailer event

  January 17, 2012

  NEW YORK – The key to overcoming the current world economic problem is finding ways for both companies and consumers to work together to pull themselves out of the hole, according to former United States president Bill Clinton who spoke at the NRF 101st Annual Convention & Expo.

• Romney campaign elects mobile to drive voter turnout

  January 11, 2012

  The campaign for Republican presidential candidate Mitt Romney has been sending targeted mobile campaign ads in Iowa and New Hampshire to drive voter turnout.

• US congressman Devin Nunes connects with constituents via mobile

  November 2, 2011

  United States congressman Devin Nunes is using text and voice technology to communicate with his constituents.

• Rock the Vote ramps up mobile strategy for upcoming elections

  October 24, 2011

  Nonprofit Rock the Vote is increasing its focus on mobile for the upcoming primary season and into the 2012 presidential election as a way to deliver important content to hard-to-reach consumers and drive ongoing engagement.

• NBC celebrates anniversary of JFK's election to presidency with iPad app

  November 17, 2010

  NBC News and The Perseus Books Group have debuted JFK: 50 Days—an iPad application commemorating the 50th anniversary of John F. Kennedy's election to the presidency.

• Google encourages voting with new election mobile site

  November 3, 2010

  A new Google-run mobile Web site encourages people to not only vote, but keep in-the-know regarding election news.

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