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Politics

• Rating the GOP candidates on their mobile know-how

  February 8, 2012

  Building strong relationships with constituents, donors and peers is what politics is all about. Mobile marketing, which lets brands get closer to their audiences than ever before, is also about relationships, which is why it should be an important tool in politicians’ marketing toolbox.

• Florida embraces mobile to drive voter turnout

  January 31, 2012

  Mobile played a role in driving voter turnout for today’s Republican presidential primary in Florida, with many residents checking their voter status and updating their information with their mobile phones in time for the primary.

• Clinton offers way out of downturn at nation’s largest retailer event

  January 17, 2012

  NEW YORK – The key to overcoming the current world economic problem is finding ways for both companies and consumers to work together to pull themselves out of the hole, according to former United States president Bill Clinton who spoke at the NRF 101st Annual Convention & Expo.

• Romney campaign elects mobile to drive voter turnout

  January 11, 2012

  The campaign for Republican presidential candidate Mitt Romney has been sending targeted mobile campaign ads in Iowa and New Hampshire to drive voter turnout.

• US congressman Devin Nunes connects with constituents via mobile

  November 2, 2011

  United States congressman Devin Nunes is using text and voice technology to communicate with his constituents.

• Rock the Vote ramps up mobile strategy for upcoming elections

  October 24, 2011

  Nonprofit Rock the Vote is increasing its focus on mobile for the upcoming primary season and into the 2012 presidential election as a way to deliver important content to hard-to-reach consumers and drive ongoing engagement.

• NBC celebrates anniversary of JFK's election to presidency with iPad app

  November 17, 2010

  NBC News and The Perseus Books Group have debuted JFK: 50 Days—an iPad application commemorating the 50th anniversary of John F. Kennedy's election to the presidency.

• Google encourages voting with new election mobile site

  November 3, 2010

  A new Google-run mobile Web site encourages people to not only vote, but keep in-the-know regarding election news.

• Green Party places app at center of election campaign strategy

  May 4, 2010

  Leading up to the elections in Britain, the Green Party launched an application that assesses whether voters agree with its policies.

• White House, Republicans ready mobile fire for State of Union address

  January 25, 2010

  The Republican Party will host a live mobile chat during the president's State of the Union address and the White House has launched an iPhone application. The mobile guns are drawn.

• Skycore launches MMS cards commemorating Inaugural Address

  January 29, 2009

  Now there's a way for consumers to savor and relive the historic moment of President Barack Obama's Inaugural Address with their mobile phones.

• Obama campaign proves SMS has gone mainstream: OpenMarket exec

  January 20, 2009

  Despite the economic slowdown, mobile texting is expected to grow across the board, including its use in political campaigns.

• Obama uses SMS to call for national service

  January 19, 2009

  President-elect Barack Obama is using mobile to rally Americans to help with service projects before his inauguration as 44th president of the United States.

• Record 1.4B text messages expected on Inauguration Day: VeriSign

  January 16, 2009

  More than 1.4 billion mobile messages are expected to be delivered nationwide on Inauguration Day, Jan. 20, according to VeriSign.

• Why Barack Obama is Mobile Marketer of the Year

  January 15, 2009

  When Doubting Thomases parrot that tired old line of mobile marketing not being there yet, point but to the new leader of the free world: Barack Obama.

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