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  • Presidential candidates appeal to young female voters through theSkimm

    July 23, 2015

    As presidential candidates start their campaigning for next year’s elections, it has become clear that young voters are vital for success, with many candidates leveraging daily mobile newsletter theSkimm as one strategy for reaching this audience.

  • Hillary Clinton innovates mobile fundraising with Facebook sweepstakes

    May 27, 2015

    Hillary Clinton is breaking new ground with a mobile meet-the-candidate sweepstakes that aims to raise money for her 2016 run at the White House, capitalizing on both the former secretary of state’s celebrity and the emergence of social media as a key tool in American politics.

  • Facebook gets Fox News’ vote for key role in GOP debate

    May 22, 2015

    Facebook’s role as an indicator of public sentiment and a generator of candidate questions in Fox News Channel’s broadcast of the first Republican presidential primary debate this summer will be a good use of the social networking site to create direct interaction between candidates and voters, improving the quality of democracy.

  • Is Hillary Clinton too big for mobile? Lack of challenge could limit engagement opportunities

    April 17, 2015

    While Hillary Clinton has surrounded herself with impressive mobile tools in support of her second historic run for the United States presidency, an unchallenging primary period could limit opportunities to take advantage of mobile's ability to drive real-time relevancy and urgency while building and engaging her supporter base.

  • GOP presidential hopefuls tap Meerkat to transform political campaigning

    March 27, 2015

    Leveraged by former Gov. Jeb Bush, Sen. Rand Paul and other potential presidential candidates, Meerkat stands to become the defining tool of the 2016 election campaign, taking over where Twitter left off in 2012.

  • Sen. Ted Cruz stumps for SMS role in election campaigning

    March 25, 2015

    Sen. Ted Cruz turned to SMS messaging to mobilize voters and raise money as he kicked off his 2016 run for president, reflecting politicians’ growing awareness of the necessity of including a mobile program in campaigning today.

  • FEC split decision could lead to fewer political mobile campaigns

    February 28, 2014

    The Federal Election Commission’s split vote yesterday on whether political mobile campaigns are exempt from disclaimers could favor big campaigns while mobile advertising companies may be hesitant to work with smaller ones.

  • Senator Cruz drives 16,000 SMS opt-ins during keynote speech

    March 25, 2013

    United States Senator Ted Cruz (R-TX) recently included an SMS call-to-action in his keynote speech at the Conservative Political Action Conference which resulted in a significant uptick in opt-ins.

  • Tampa Bay Online boosts tourism, news content through Republic National Convention app

    August 27, 2012

    Tampa Bay Online is using a mobile application to help visitors find nearby attractions and keep up-to-date on news during the upcoming Republican National Convention.

  • CNN, Time roll out mobile app for 2012 political conventions

    August 24, 2012

    CNN and Time Inc. have launched a new mobile application that features 24/7 breaking news updates and alerts from journalists covering the Republican and Democratic National Conventions.

  • Obama, Romney rely on mobile apps for votes

    August 1, 2012

    Mobile applications are playing a bigger role for presidential campaigns this year as a way to engage constituents and drive excitement around key developments, as evidenced by the release of new apps this week by the presidential campaigns for both Barack Obama and Mitt Romney.

  • Geolocation will be game-changer for the 2012 political elections

    July 6, 2012

    The 2008 political elections were all about SMS and social media, but with the rise of location-based technology, this election season could shake up the way that candidates connect with voters via targeted advertising.

  • Mitt Romney drives app downloads, awareness via iAd campaign

    June 27, 2012

    Political candidate Mitt Romney is using a new mobile advertising campaign aimed at getting voters to download the politician’s iPhone application that ultimately increase campaign awareness.

  • Rating the mobile campaigns of presidential candidates

    March 28, 2012

    Between the 2008 and 2012 elections, mobile marketing has become a must-have for politicians to connect with voters. But with new channels, technologies and increased smartphone ownership, which campaigns are getting mobile right?

  • Rating the GOP candidates on their mobile know-how

    February 8, 2012

    Building strong relationships with constituents, donors and peers is what politics is all about. Mobile marketing, which lets brands get closer to their audiences than ever before, is also about relationships, which is why it should be an important tool in politicians’ marketing toolbox.

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