You may not be able to control the true election outcome, but with a new mobile boxing game by Cellufun Inc. you can make your favorite political heavyweights duke it out in the ring.

The Mobile Ring, a free mobile boxing game, pits presidential hopefuls against one another in a battle of fisticuffs. Gamers can to take out their frustrations on their favorite or least favorite candidates, including Barack Obama, Fred Thompson, Hillary Clinton and Rudolph Giuliani.

"No matter what you think about politics, it's probably easy to find someone you'd want to smack around in that list of people," said Arthur Goikhman, CEO of Cellufun, New York.

The free, ad-supported game takes players to different levels of competition in a virtual boxing ring setting. Players can choose from two modes of battle. In sparring mode, gamers can select any opponent; in primary mode, gamers have to go from fighting the weakest candidate to the strongest.

"Initially Hilary is the strongest on the Democratic side and Rudy is the strongest on the Republican side, because that's the case today based on national polls," Mr. Goikhman said.

More than fighting, gamers can launch verbal assaults at one another in the true-to-life fashion of the political hopefuls.

"We have various taunts that are updated from our servers," Mr. Goikhman said. "We watch the debates and if there are any funny one-liners we update them so they can be in the game."

Advertise with punch

Cellufun offers free, ad-supported mobile products, delivering more than 4 million downloads to consumers in 160 countries since 2006.

With the Mobile Ring, Cellufun's goal is to get advertisers to sponsor the matches. It plans to monetize the virtual boxing ring setting in the same way as a traditional boxing ring -- with advertiser logos strategically placed to enhance rather than obstruct user experience.

"We're working with advertisers to get someone to be on the floor of the ring... We're looking to do things like logos displayed in between rounds; you can put a logo on the glovesâ?¦ that's the approach we take," Mr. Goikhman said.

Cellufun's target demographic is men and women ages 18-35. Their customers are split almost evenly between male and female users.

As the game increases in popularity, the company will release polling data through its Web and WAP sites, initially on a monthly basis and real-time as the election approaches, Mr. Goikhman said.

Adding to the game's democratic appeal, actual performance by Mobile Ring gamers will also increase a candidate's strength level. Users need only upload their high scores to the Cellufun Web site at Cellufun.com.

Also on the site, users can vote on other characters for inclusion in later releases, such as dark-horse candidates, cable television pundits or White House officials.

"We had a candidate ready for Colbert, but he pulled out," Mr. Goikhman said.

Players can download the free game from a mobile device at wap.cellufun.com or from the Cellufun.com site.

The company also released videos on YouTube, which were adapted from the game, in hopes of driving users to download the Mobile Ring.

"We're continuing to grow our portal and develop these games that are ad-sponsored," Mr. Goikhman said. "We're going to release a Christmas game in a few days where you're decorating your house and buying Christmas presents."