ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

ChaCha, Rock the Vote partner to educate young voters

With the election just a few weeks away, ChaCha and Rock the Vote are teaming up to inform and engage young voters, encouraging participation in what could be the most important election of their lives.

Beginning today, inquiries can be sent to RTVOTE (788683) and politically trained ChaCha Guides dedicated to this campaign will provide informed, non-partisan answers. With this service, potential voters can learn everything from how to register and where their polling place is to Obama's stance on energy and McCain's record on regulation.

"We are partnering with Rock the Vote to help them get as many young voters engaged with the election as possible," said Susan Marshall, vice president of marketing at ChaCha, Indianapolis. "Our service is a good match because it is easy and answers to questions are delivered via SMS.

"Young people are used to communicating via SMS," she said.

With this service, potential voters can learn everything, from where their polling place is to the positions taken by the candidates on everything from energy to taxation.

ChaCha merges search technology with the human intelligence provided by its growing base of over 35,000 ChaCha Guides to answer customer queries 24/7.

ChaCha's simple mobile service is said to have become the fastest-growing mobile search service with millions of users and more than 30 million queries answered since launching in January.

"I think there is a lot of confusion on where candidates stand on various issues and a lot of questions regarding voting," Ms. Marshall said. "This service aims to address those challenges."

ChaCha is a free mobile answers service. Users just call 1-800-2ChaCha or text questions to ChaCha (242-242) on mobile phones and receive answers within minutes.

ChaCha expert guides -- trained and skilled individuals -- use ChaCha's internal search tools to respond to any query.

Rock the Vote's mission is to engage and build the political power of young people in order to achieve progressive change in our country.

Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election.

"We are doing the back end stuff and Rock the Vote is providing the resources for the answers," Ms. Marshall said. "Rock the vote is promoting this on its Web site, via an email blast to subscribers and with a twitter update.

"Mobile has really changed this year's election," she said. "I think the candidate that leveraged mobile the most will have a greater advantage of getting his message across to young people."