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MTV launches first live mobile-to-Web broadcasts

Come Super Tuesday and MTV's Street Team '08 citizen journalists will debut the cable network's first live mobile-to-Web broadcasts.

From polling stations, caucuses and candidate rallies, real-time reports will be streamed live all day via correspondents' Nokia N95 devices to MTVNews.com and ChooseorLose.com. Super Tuesday is Feb. 5, a date that may decide the Democratic and Republican nominees for the presidential election.

"Part of what the Street Team '08 project is about is experimentation, pushing boundaries and using new mobile technologies to empower citizen journalists in creative ways," said Michael Scogin, supervising producer of wireless at MTV, New York.

MTV's mobile phone-to-Web campaign on Super Tuesday is part of the "Choose or Lose '08" campaign to "engage, educate and empower young voters."

Fleet Street
A big part of this campaign is the "MTV Street Team '08" -- 51 state-based citizen journalists who contribute weekly multimedia reports that consist of short-form videos, blogs, animation, photos and podcasts that are distributed via the WAP site m.StreetTeam08.com, carriers in the MTV Mobile family, the Think Community and several other media platforms.

All 51 of the Street Team members have active profiles on Think.MTV.com, MTV's online community which seeks to enact social change.

An interactive map at MTVNews.com and ChooseorLose.com will show users when members of the Street Team are broadcasting live from one of the 23 states holding a primary or caucus on Feb. 5.
The Street Team members will also be blogging from every Super Tuesday state throughout the day on ChooseorLose.com.

The Nokia N95 is a multimedia mobile phone with a 5-megapixel camera and DVD-like quality video camera that lets users create, edit and upload their stories instantly to the Internet.

Video hosting site Flixwagon will aid with mobile broadcasting technology that enables users with a 3G phone to stream live video to the Internet and store it for later viewing.

Good Knight
The Street Team '08 program is funded by a $700,000 Knight News Challenge grant from the John S. and James L. Knight Foundation.

The Knight News Challenge is an annual worldwide competition awarding $5 million for innovative ideas that use digital media to inform and inspire communities.

The Knight Foundation plans to invest at least $25 million in the next five years in the search for outstanding community news experiments.

On the Saturday before Super Tuesday, MTV, MySpace and the Associated Press offered all the frontrunner candidates from both parties one last chance to address young voters with "Closing Arguments: A Presidential Super Dialogue."

Taking place Feb. 2 at 6 p.m. Eastern Time live on-air, online, radio and mobile phones, the event was the next installment of MySpace and MTV's Presidential Dialogue Series.

"We have no idea how each individual will use this technology or what we'll see, but we're looking forward to giving the citizen journalists the tools to create and share compelling stories from Super Tuesday from their perspective on the ground and in real time," Mr. Scogin said.