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Real estate

• Stribling enters mobile real estate via mobile Web

  January 5, 2012

  Brokerage firm Stribling has rolled out a mobile Web site to help house hunters on the go, showing the growing need from consumers to research on their mobile devices.

• Citi Habitats drives app downloads via mobile email ads

  September 27, 2011

  A recent mobile email campaign from real estate company Citi Habitats to drive awareness for its mobile applications resulted in approximately 400 app downloads.

• Century 21 drives engagement with mobile social gaming sponsorship

  April 13, 2011

  Residential real estate sales franchise Century 21 Real Estate LLC is sponsoring ngmoco’s mobile game “We City” to drive consumer engagement with its brand.

• Homes.com rounds out mobile compatibility by launching Windows Phone 7 app

  February 28, 2011

  Homes.com’s latest app is for Microsoft’s Windows Phone 7 operating system, arguably making it the first real estate company to let buyers search for homes and rental properties on all major mobile platforms.

• Sotheby’s International Realty relies on rich-media ads to push exclusive properties

  February 7, 2011

  Sotheby’s International Realty is running rich-media ads within the New York Times iPad application to push its property listings.

• Irvine Company Apartment Communities enters mobile

  June 2, 2010

  Irvine Company Apartment Communities has rolled out a smartphone-optimized version of its Web site to extend its interactive experience to mobile users.

• Rentals.com announces cross-channel mobile strategy

  March 11, 2010

  Rentals.com simultaneously debuted its iPhone and Android applications with the goal of furthering its cross-channel distribution strategy.

• SMS case study - Coldwell Banker

  February 26, 2010

  See how Coldwell Banker used SMS to sell real estate in Pittsburgh.

• KB Home launches new mobile site to reach potential homebuyers

  December 16, 2009

  KB Home, an American homebuilder, recently launched a mobile Web site that includes community information, prices and floor plans.

• HomeFinder.com releases location-based open house iPhone app

  December 15, 2009

  HomeFinder.com has launched Open Houses, an iPhone application to help home buyers find geographically-targeted open-house listings.

• Cushman Wakefield uses SMS to deliver realty info instantly

  September 24, 2009

  Realty firm Cushman Wakefield has enlisted the help of MyThum Interactive to roll out an interactive SMS service to make real estate information available immediately.

• Location-based mobile services to change real estate: Redfin

  September 3, 2009

  Redfin, an online real estate broker, debuted the Redfin application for iPhone and iPod touch users in an effort to improve customer service.

• Real estate app takes flight since June boost in realty market

  August 20, 2009

  Mobile entertainment content publisher Airborne Mobile has launched the "Homes on Mobile Phones" application, which has proven to be a preferred marketing tactic for realtors in Canada.

• Primedia president/CEO speaks to mobile strategy

  August 11, 2009

  Mobile marketing is becoming less of an option and more of a necessity for brands trying to reach consumers in a personal and engaging way.

• First real-estate app launches in California

  July 24, 2009

  The California Association of Realtors has launched the My C.A.R. application, the first native app to be used by a United States realtor association.

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