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• Walmart exec: Customers do not care about channels

  May 23, 2013

  LAS VEGAS – A Walmart executive at the CTIA 2013: Mobile Marketplace conference said that the mobile industry encompasses a variety of channels, but consumers do not care about that. Marketers need to focus on creating frictionless experiences that accommodate consumers throughout their shopping endeavors – no matter the channel they choose to use.

• 75pc of affluent consumers would buy luxury brand’s mainstream extension: Luxury Institute

  May 9, 2013

  Most affluent consumers will continue to purchase from a luxury brand that offers a mainstream line, according to a new report from the Luxury Institute.

• Walmart exec: To combat Amazon, focus on in-store experience

  May 3, 2013

  NEW YORK - A Walmart executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that while customers may be showrooming in retail stores, Amazon is still hampered by the fact that it does not have a physical presence.

• 75pc of consumers access smartphones in-store: Forrester

  May 3, 2013

  NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that three-quarters of consumers surveyed use their smartphones while in-store.

• SkinCeuticals leverages mobile advertising to drive views of educational video

  May 2, 2013

  SkinCeuticals is leveraging mobile to help drive views of a video focused on educating consumers about the statistics around melanoma and prevention tips.

• Razorfish exec: Great mobile experiences are table stakes

  April 26, 2013

  A Razorfish executive speaking during a Mobile Marketer Webinar yesterday said that great mobile optimized sites are table stakes for addressing how shoppers are using mobile in store to compare prices.

• Dunkin’ Donut email campaign showcases ongoing mobile payment endeavors - Mobile Commerce Daily

  April 22, 2013

  Mobile Commerce Daily today - Dunkin’ Donut email campaign showcases ongoing mobile payment endeavors; Kate Spade’s Saturday targets fashionistas with mobile commerce site.

• Taco Bell flaunts Happier Hour campaign through interactive iAd push - Mobile Commerce Daily

  April 19, 2013

  Mobile Commerce Daily today - Taco Bell flaunts Happier Hour campaign through interactive iAd push; Seamless processes 150,000 green orders per month.

• Retailers leveraging smartphones to deliver hyper-local in-store advertising - Mobile Commerce Daily

  April 5, 2013

  Mobile Commerce Daily today - Retailers leveraging smartphones to deliver hyper-local in-store advertising; Dean & Deluca pushes products via commerce-enabled iPhone app.

• Target intensifies mobile coupon push via interactive marketing campaign - Mobile Commerce Daily

  March 25, 2013

  Mobile Commerce Daily today - Target intensifies mobile coupon push via interactive marketing campaign; PayPal leads the pack for mobile wallet awareness: PwC.

• Webinar on April 25: Tackling the growing threat of showrooming

  March 21, 2013

  Register for this free webinar April 25 at 2–3 p.m. ET on how to tackle mobile showrooming in an era where Amazon's price-driven approach threatens to undermine its rivals' bottom lines. Hear experts from Starcom, Razorfish and Yankee Group deep-dive into the issues.

• Cabela’s makes mobile marketing debut via video campaign

  March 14, 2013

  Multichannel outdoor retailer Cabela’s is using video-heavy mobile advertisements to get the word out about a new national marketing campaign.

• Dunkin’ Donuts plunges further into mcommerce with Passbook integration - Mobile Commerce Daily

  March 4, 2013

  Mobile Commerce Daily today - Dunkin’ Donuts plunges further into mcommerce with Passbook integration; EBay expands 1-hour delivery app to San Jose.

• Groupon pins hopes on mcommerce as founder/CEO is ousted - Mobile Commerce Daily

  March 1, 2013

  Mobile Commerce Daily today - Groupon pins hopes on mcommerce as founder/CEO is ousted; Valpak expands onto Windows Phone 8 as mobile coupon use grows.

• Office Depot exec: Mobile is about task-completion rate, not conversion - Mobile Commerce Daily

  February 28, 2013

  Mobile Commerce Daily today - Office Depot exec: Mobile is about task-completion rate, not conversion; Tim Hortons updates mobile app to simplify the coffee run.

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