Retail
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Apparel retailer Stage Stores offers back-to-school mobile coupons
July 18, 2008
Apparel and accessories retailer Stage Stores Inc. will promote back-to-school savings with a mobile coupon campaign at three of its regional retail brands—Bealls, Palais Royal and Stage.
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Hello Kitty lays paws on mobile
July 17, 2008
Hello Kitty, the world’s favorite friendly feline, has made her debut on mobile.
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IKEA launches mobile loyalty program
July 16, 2008
IKEA has launched a mobile loyalty program to build a database of consumers interested in receiving discounts from the home furnishings retailer.
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Three buckets of revenue leakage in mobile content commerce: Study
July 15, 2008
New research from MultiMedia Intelligence has identified three buckets of revenue leakage in mobile content commerce.
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Estee Lauder uses mobile for gift-with-purchase offer
July 14, 2008
Cosmetics giant Estee Lauder has announced a Gift Time SMS Text Reminder service allowing consumers to sign up to receive text message alerts.
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JCPenney integrates mobile into back-to-school campaign
July 8, 2008
J. C. Penney Company Inc., one of the nation's leading retailers, will kick off the back-to-school season with an integrated marketing campaign that makes intelligent use of mobile as part of the mix.
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NearbyNow mobile shopping service holds SMS sweepstakes
July 8, 2008
Shopping assistant NearbyNow will run a back-to-school sweepstakes program for consumers who use its online and location-based SMS services.
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MobileStorm formally debuts mobile coupon platform
July 2, 2008
MobileStorm Inc., an email and mobile messaging firm, has launched a new mobile coupon management platform.
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7-Eleven sees click-through in mobile-game ads
June 23, 2008
7-Eleven Inc., one of the leading convenience store chains, has achieved a 7.5 percent click-through rate in a mobile game pre-roll ad campaign.
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PC Universe taps Ameribase
June 23, 2008
Online reseller PC Universe has selected Ameribase to help ramp up its email and SMS campaigns.
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Yahoo, Coupons Inc. partner for mobile coupons platform
June 13, 2008
Coupons Inc. partnered with Yahoo to let consumers discover and redeem coupons from their phones while on the go. Papa John’s Pizza will be the first advertiser to use the new mobile platform.
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Nielsen Mobile sees uptick in mobile commerce
June 13, 2008
A new study claims that 9.2 million U.S. mobile consumers said that they have used their mobile phone to pay for goods or services, proving that mobile commerce is slowly becoming a reality.
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1-800-Flowers to launch mobile application
June 9, 2008
1-800-Flowers.com, the nation's leading online florist, will launch a branded mobile storefront as part of a multichannel strategy to capture business from consumers on the go.
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Is Nokia monkeying with music’s future?
June 4, 2008
That’s the question Forrester Research posed in a new report on the implications of Nokia’s decision to offer unlimited music subscription services through the handset.
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LiveWire pushes ringtone service onto 3 UK
June 3, 2008
LiveWire Mobile, a provider of managed personalization services for wireless carriers, has launched its ringtone service on 3 UK.
