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Gap offers personalized location-based deals via SMS program
Gap Inc. is expanding its Gap Mobile4U program to deliver personalized real-time location-based discounts for the holidays and throughout the year.
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Mobile FirstLook 2012 New York Jan. 19 conference: Macy?s, Sears, Coca-Cola, MTV, Walgreens
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy?s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.
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Brookstone ramps up holiday strategy via mobile gift card initiative
Retailer Brookstone is letting holiday shoppers buy and send digital gift cards via their mobile devices.
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Loehmann?s drives in-store traffic with SMS program
Department store Loehmann?s is using an SMS program to drive in-store traffic and sales.
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62pc of mobile consumers to make purchase via device during holidays: study
A study from the Mobile Marketing Association and Sybase 365 predicts that 62 percent of mobile consumers will use their devices to make purchases this holiday season.
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Mobile retail marketing spend to reach $15B by 2016: study
Mobile retail marketing is predicted to rake in $15 billion in 2012, a 50 percent growth from 2011, according to a study from Juniper Research.
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Branded video episodes to increase mobile engagement during holidays ? Luxury Daily
Luxury Daily today - Branded video episodes to increase mobile engagement during holidays; PPR?s play for Brioni signals new interest in menswear: Pinault.
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Mobile Commerce Daily?s Classic Guide to Mobile Commerce
Targeting retailers, mobile marketers and service providers, Mobile Commerce Daily's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.
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Focusing on the wrong benchmark for mobile commerce?
The introduction of custom apps for the smartphone diverted resources away from ecommerce, stymieing its growth. It also slowed down mobile commerce adoption.
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