Urban Outfitters? Free People relaunches mobile site to tackle declining results
Urban Outfitters brand Free People hopes to turn around dropping mobile Web conversions and page views with a recently revamped site boasting bigger and more visuals, off-screen navigation and a streamlined checkout while simultaneously reducing code volume to minimize the impact on performance.
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How eBay, Etsy, and Overstock.com win in social commerce: report
Social commerce is growing, with a 60 percent year-over-year increase in revenue originating from social sites such as Pinterest, Wanelo, Polyvore and Houzz, according to a new report from Kenshoo and DataPop.
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Jamba Juice squeezes results out of Groupon mobile tie-in
A Jamba Juice campaign that promoted the brand?s freshly squeezed juices via a tie-in to Groupon deals generated a surge in sales and engagement on social.
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Budweiser, Discover tie context to commerce
NEW YORK ? Budweiser and Discover executives at the ad:tech New York conference discussed how their brands reach consumers at the point of sale using contextual experiences, which may include digital interactivity and social conversations.
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