ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mobile Minutes: Microsoft's HoloLens; T-Mobile lures subscribers; Shazam's $1B value; Mobile targets Latin America

Microsoft shows off Windows 10 and 'HoloLens'
Microsoft has taken the wraps off a new version of Windows ? and a new wearable 3D gadget it calls the HoloLens.
Read more on ABC News

T-Mobile outshines rivals in luring new subscribers
In a recent survey of mobile phone users, research firm Consumer Intelligence Research Partners (CIRP) found that T-Mobile scored the highest percentage among major carriers in terms of winning over new customers and retaining existing subscribers.
Read more on CNET

Shazam at $1 billion valuation after investment
Shazam, a smartphone application that can identify songs, announced on Wednesday that it had raised $30 million in new funding round that valued the company at roughly $1 billion.
Read more on New York Times

Why savvy smartphone developers will follow the money and target Latin America
Just as smartphone manufacturers are turning their focus away from the saturated markets of North America and Europe to place their focus to the markets in Latin America and Asia, so should the third-party application developers.
Read more on Forbes