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Pizza Hut?s mobile commerce goals drive connected car ordering test - Mobile Commerce Daily

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Pizza Hut?s mobile commerce goals drive connected car ordering test
Pizza Hut?s demonstration with Visa and Accenture of a connected car shopping experience at the Mobile World Congress is the next stage in consumers? addiction to their smartphones, built on their growing trust in mobile commerce.
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Starwood Retail Partners is bringing an in-mall mobile application that offers consumers immediate deals to 10 mall properties throughout the United States to drive more transaction at bricks-and-mortar stores.
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OpenTable is continuing its goal of providing streamlined dining experiences by undergoing a rebranding, which includes a new logo, tagline and Web site that is also optimized for mobile, suggesting that more restaurant-goers are looking for dining options on their smartphones.
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Swiss Diamond, a maker of high-end cookware and kitchen items, has seen conversion rates jump 25 percent since launching a mobile-optimized Web site that combines improved user navigation and functionality to enhance the browsing experience.
Please click here to read the entire story on Mobile Commerce Daily