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Top 10 Q1 mobile-offline activations ? Mobile Commerce Daily


Sephora, Target and JCPenney are leading the pack in driving consumers? mobile activations in-store, proving that mobile can effectively bridge the gap between the digital and physical worlds to drive sales and ramp up awareness of products and services.

Footwear manufacturer and retailer Clarks is putting a new spin on mobile marketing with an interactive storytelling event through messaging application WhatsApp to drum up sales of its Desert Boot.

While businesses with physical locations continues to experiment with leverage beacons based on Bluetooth Low Energy technology to drive mobile engagement, some vendors are chatting up next-generation solutions already deployed in several markets that promise to address some of the earlier technology?s shortcomings.

Hilton Garden Inn is fueling guests to participate in the Garden Getaway Tour, a four-city event which brings consumers to popular city landmarks, by asking them to snap a photo with a Getaway Greeter and share on via their social media applications for a chance to visit the brand?s new property in Hawaii.