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Omnichannel services attract holiday shoppers but free shipping reigns supreme - Mobile Commerce Daily

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Omnichannel services attract holiday shoppers but free shipping reigns supreme
Bricks-and-mortar retailers are heeding the demands of shoppers and doubling down on omnichannel services such as order online, pickup in-store and same-delivery this holiday season, but free shipping still remains the best way to encourage online gift purchases.
The McDonald?s Mobile application, which launched this summer, has seen more than 2 million downloads and 1.5 million offer redemptions, according to the company.
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Shoe Carnival finds mobile visual search is right size for footwear
Shoe Carnival continues to ramp up in mobile commerce, most recently by investing in mobile visual search technology, enabling customers to point a smartphone at an item of interest and find it in the retailer?s inventory.
Department store chain Barneys New York is making purchasing via Instagram easier for its male consumers with the introduction of shoppable imagery.