ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Target eyes own mobile wallet as payments habits begin to change - Mobile Commerce Daily


Target is reportedly working on its own mobile wallet, borrowing a page from Walmart as the need to address consumers? growing demand for smartphone services takes on greater urgency.

Expedia is focusing on serving its customers mobile-exclusive deals and making sure they are fully informed on how to save more through its app, with its latest update offering in-app messaging for discount walkthroughs.

British department store House of Fraser saw a 20 percent higher average value for application orders from shoppers who scanned the retailer?s shoppable windows on Black Friday compared to the average app order that day.

Starwood Hotels & Resorts? The Luxury Collection is adapting a social-first approach to invigorate its new brand identity.