How Abercrombie & Fitch optimized small-screen buying
PALM DESERT, CA ? An Abercrombie & Fitch executive at eTail West 2016 discussed how the millennial-friendly retailer revamped its mobile application and site with commerce-first tactics, such as using color to drive urgency and implementing add-to-bag calls-to-action.
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Rue La La exec: App users require exclusive, sales-driving features
PALM DESERT, CA ? A Rue La La executive at eTail West 2016 claimed that the flash sales retailer prefers giving its application users access to exclusive features, such as the ability to shop limited-time sale items before they are available on desktop, to boost loyalty and mobile sales.
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Samsung Pay?s promising launch faces hurdles with expansion
Samsung Pay is off to a good start, with users having processed more than $500 million in payments during the platform?s first six months of availability, but the next round could be tougher as it expands into new markets.
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JetBlue upgrades iPad app with 100pc native booking
JetBlue has relaunched its iPad application, adding 100 percent native booking and making it easier for users to quickly search for a flight without the need to create an account, part of a wider mobile upgrade that updates the airline?s iPhone and Apple Watch offerings as well.
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