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How Sephora pairs individual, loyalty data to optimize segmentation - Mobile Commerce Daily


PALM DESERT, CA ? A Sephora executive at eTail West 2016 discussed the beauty brand?s focus on collecting individual customer data in addition to data gleaned from its loyalty program as it ramps up to drive sales among frequent and first-time customers.

Starbucks overhauls mobile rewards program, integrates with Chase Pay
Starbucks has made big changes to its mobile rewards program, adding Chase Pay to checkout and shifting how customers earn points in a bid to maintain its leadership role as competition grows.
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Belk exec: Mobile ad-blocking can be combated with value-added content
PALM DESERT, CA ? A Belk executive at eTail West 2016 claimed that in order for retailers to circumvent ad-blocking problems, they must offer value to consumers by serving relevant content in exchange for personal information.
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Lane Bryant exec: The art of storytelling is dead for brands
PALM DESERT, CA ? A Lane Bryant executive at eTail West 2016 said that a social media campaign went viral as a result of teaming up with influencers, helping the brand infiltrate pop culture and address customers? body-image concerns.
Please click here to read the entire story on Mobile Commerce Daily