Retail
-
Walmart launches holiday mobile alerts program
December 1, 2008
Wal-Mart Stores Inc., the world’s largest retailer, is taking its cost-savings message to another interactive channel with the launch of its Walmart Holiday Mobile Alerts program.
-
Amazon taps mobile for Black Friday, Cyber Monday deals
November 27, 2008
Amazon.com Inc., the Internet’s leading retailer, is using mobile to push its Black Friday and Cyber Monday deals.
-
Mobile Marketer's Classic Guide to Mobile Commerce
November 24, 2008
Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.
-
JCPenney adds mobile to holiday marketing mix
November 19, 2008
Department store chain J. C. Penney Company Inc. has launched an integrated marketing campaign and mobile just happens to be one of the components.
-
UPS revamps mobile site for holiday season
November 19, 2008
While consumers make their holiday list – and check it twice – package shipping company UPS has ramped up its mobile offering for the company’s 101st holiday season.
-
Q&A: Sears’ mobile strategy
November 11, 2008
Department store giant Sears is using mobile to complement its existing multichannel strategy, as this Q&A with a top Sears executive explains.
-
Sears pairs mobile commerce with retail
November 10, 2008
Just in time for the busy holiday shopping season, retail giant Sears has launched Sears2go – a mobile commerce Web site that lets users find and buy merchandise right from their mobile phone.
-
India set to leapfrog from print coupons to mobile
November 5, 2008
With 283 million subscribers, India has the second-largest mobile user base after China’s 500 million. Growing consumerism in India is paving the way for mobile coupons in a market of bargain hunters.
-
Midwest retail giant uses mobile to help consumers save
October 30, 2008
Midwest retail giant Meijer Super Center has launched an iPhone Web application called Meijer Mealbox, to help consumers save money during the current economic crisis.
-
Polo Ralph Lauren brings on the glamour with iPhone app
October 29, 2008
Preppy apparel retailer Polo Ralph Lauren Corp. has made mobile fashionable with the launch of an Apple iPhone app that lets users experience the glamour of the Ralph Lauren Collection.
-
GameStop uses mobile coupons for store push
October 24, 2008
GameStop is using mobile coupons to drive consumers into the retailer’s 4,200 locations in the United States and Puerto Rico.
-
Mobile bidders more likely to win auctions: eBay exec
October 23, 2008
BOSTON – Francesco Rovetta, director of mobile at eBay Inc., doesn’t have the swagger of one who knows history is on his side. But he is confident that mobile plays a major role in eBay’s future.
-
Best Buy Mobile unveils new mobile life stores
October 17, 2008
Best Buy Co. Inc. is launching stand-alone stores in malls that aim to help customers try out, choose between and buy various mobile devices.
-
Sporting goods brand Vans uses mobile for branding
October 2, 2008
Sporting goods retailer Vans has rolled out some mobile initiatives to help drive brand affinity.
-
RadioShack increases brand awareness with mobile ads
September 26, 2008
RadioShack ran full-screen ads within Greystripe mobile games to increase awareness of and purchase consideration for the consumer electronics retail chain.
