Retail
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Godiva launches mobile application for chocolate sales
May 5, 2008
Godiva Chocolatier opened yet another sales channel with the inauguration of a mobile application that plays on the impulses of chocolate-lovers.
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New Mother’s Day mobile shopping site from go2 Media
May 2, 2008
Mobile media firm Go2Media debuted a new mobile site to let consumers shop or browse for gifts for moms just in time for Mother’s Day.
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Hearst partners with ShopText to let readers shop via mobile
April 30, 2008
Hearst Magazines Digital Media partnered with ShopText to deliver text messaging services to its magazine audience.
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Consumers use social media to influence purchase: Nuance
April 23, 2008
Consumers are relying more on sharing their customer care experiences through social media and new communications tools, according to a report by Nuance.
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Mobile now beyond interest level, says ad:tech delegate
April 16, 2008
SAN FRANCISCO – The hustle and bustle at ad:tech was like midtown Manhattan at the end of business day. There were thousands walking the show floor and sitting through sessions on interactive marketing.
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Digital music sales on the rise: Study
April 10, 2008
People are increasingly using the digital channel to buy music for online and mobile, according to a report by In-Stat.
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Thumbplay exec sees excitement over mobile content at CTIA show
April 3, 2008
LAS VEGAS – Evan Schwartz’s schedule at the CTIA Wireless 2008 show was packed with meetings. This former direct marketing veteran and current mobile content specialist is gung-ho.
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Cellular South opens integrated online, retail stores
March 21, 2008
Wireless carrier Cellular South debuted a hybrid retail model for customers, launching an online store and a bricks-and-mortar version of cellularsouth.com.
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AT&T targets retail with Webalo’s Mobile Dashboard
March 14, 2008
AT&T will offer Webalo Inc.’s Mobile Dashboard service to target professionals in the retail business.
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Advertiser deployment of coupons grows: Report
March 11, 2008
Advertiser deployment of mobile coupons is growing as consumers show increasing interest in receiving such offers on their handsets, according to a new report.
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Consumers likelier to browse than buy via mobile: Study
February 25, 2008
Retailers developing a business-to-consumer mobile phone strategy must enable a multichannel shopping process as well as drive mobile commerce revenue.
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Supercuts tests mobile coupons for haircut discounts
February 22, 2008
Hair salon chain Supercuts is testing mobile coupons in New England to generate traffic to its stores for hair care services.
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Older set gravitating to mobile coupons: Study
February 13, 2008
A new study from Cellfire Inc. claims that mobile coupons are gaining wider acceptance with older people.
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Starbucks bins T-Mobile USA for AT&T Wi-Fi
February 12, 2008
Starbucks Corp. will use the AT&T Wi-Fi service at more than 7,000 company-operated coffee shops nationwide, ditching longtime partner T-Mobile USA.
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FTC to hold meeting on mobile commerce
February 6, 2008
The Federal Trade Commission will hold a Town Hall meeting to discuss the evolving mobile commerce marketplace and its effect on consumer protection policy.
