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Software and technology

• Facebook’s play to own the mobile home page fails, like others before

  May 15, 2013

  The battle for the mobile homepage appears to have claimed another victim, with Facebook Home looking like a flop a month after its launch.

• YouTube makes premium video play, opening up mobile advertising opportunities

  May 13, 2013

  As YouTube expands its focus to include premium video, mobile is likely to play a key role in how the content is consumed and in attracting big brand advertisers.

• Are QR codes losing their magnetism?

  April 25, 2013

  Even though QR codes still represent the majority of print-to-mobile activations in print and retail, brands and publishers are not clamoring to use the technology like they once did.

• Amazon vs. Facebook: Which has the stronger smartphone use case?

  April 1, 2013

  The rumors mills are in overdrive, with industry watchers predicting that Amazon and Facebook are both planning to develop smartphones. The use case for a Facebook device is the most questionable, while Amazon’s biggest hurdle with such a strategy is likely to be getting the device on retail shelves.

• Apple bets augmented reality will drive next wave of mobile growth

  March 20, 2013

  Apple has been awarded a new patent related to an augmented reality system, making it the latest handset manufacturer to place a bet that the technology will play a key role in next generation mobile experiences.

• Apple’s smartphone fortunes grow while the iPad faces growing competition

  February 4, 2013

  While Apple's star in the smartphone market continues to ascend, recent numbers suggest the company's influence in the tablet category is increasingly under attack from Android devices.

• Google brings public Wi-Fi to New York neighborhood as mobile Internet use grows

  January 10, 2013

  Google is providing free public Wi-Fi in New York's Chelsea neighborhood, a move that will support the community and open up opportunities for marketers to reach residents and visitors to the area.

• Windows Phone ecosystem attracts developer interest, but is it enough?

  December 31, 2012

  Microsoft is reporting some progress in its campaign to build the Windows Phone mobile operating system, with more than 75,000 new applications and games having been added during the course of 2012.

• Tablet activations outnumber smartphones on Christmas: Flurry Analytics

  December 28, 2012

  More tablets were activated on Christmas Day this year than smartphones, according to new figures from Flurry Analytics.

• The pricing game: How low can tablets go?

  December 27, 2012

  In a sign of an increasingly competitive tablet landscape, prices for the devices keep moving lower, with Acer reportedly readying a $99 tablet next year.

• 5 common augmented reality mistakes

  December 20, 2012

  There is no doubt augmented reality has made a name for itself in the mobile space and marketers are flocking to incorporate the technology into their efforts. However, companies are still making several common mistakes, which can deteriorate the user experience.

• Apple looks to foursquare partnership to boost maps as Google’s strength grows

  December 19, 2012

  Apple wants to get on a better footing with its maps application and is reportedly in discussions with foursquare to integrate its local data. However, Google’s recent release of a new maps app for the iPhone makes the challenge even more daunting.

• Apple's iPad market share drops 14pc in Q3: report

  November 29, 2012

  The iPad’s share of tablet shipments sank to its lowest level ever during the third quarter as Android tablets continued to gain, according to new data from ABI Research.

• Apple's iPad market share has a bite taken out of it by lower-priced tablets

  November 6, 2012

  In a sign of strong interest from consumers for lower-priced tablets, iPad’s market share dropped to 50 percent in the third quarter, while Samsung, Amazon and Asus all picked up share, according to new research from International Data Corp.

• Duane Reade elevates magazine content via mobile

  November 5, 2012

  New York drugstore chain Duane Reade is enlisting mobile to help promote its new branded in-store magazine, Happy & Healthy.

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