Software and technology
Mobile Minutes: Siri's Apple event tips; Pentagon's wearable tech; Lenovo's mobile overhaul; Back-to-school apps
August 31, 2015
Today in mobile marketing - Apple’s Siri will give you hints about the upcoming iPhone event; Pentagon teams up with Apple, Boeing to develop wearable tech; Lenovo overhauls mobile unit around Motorola; Best apps for fighting back-to-school burnout.
Mobile Minutes: Facebook's digital assistant; Tumblr goes mobile-friendly; YouTube Gaming; Amazon's smartphone surrender
August 28, 2015
Today in mobile marketing - Facebook tests AI-based digital assistant in challenge to Siri; Yahoo’s Tumblr gets mobile-friendly in bid to lure developers, brands from Facebook, Twitter, Snapchat; YouTube Gaming launches to take on Twitch; Amazon reportedly laying off engineers after Fire phone flameout.
Mobile Minutes: Amazon's alcohol delivery; PayPal's OneTouch expansion; Apple Watch in Best Buy; TuneIn goes premium
August 27, 2015
Today in mobile marketing - Amazon launching one-hour booze delivery in Seattle; PayPal expands One Touch program to new markets in Europe, Australia; Apple Watch primed for mainstream appeal with Best Buy rollout; TuneIn adds premium option.
August 26, 2015
Today in mobile marketing - Apple shares pare loss as Cook says China growth is strong; 'Uber for kids' service Shuddle jumps into carpooling; The next version of Android will be called 'Marshmallow'; Apple to replace some iPhone 6 Plus cameras over blurry photos.
Mobile Minutes: Uber plays Cupid; Swatch adds smartwatches; Mobile ad revenue suffers; Smartphone sales decline
August 25, 2015
Today in mobile marketing - Uber courts riders by playing Cupid on Chinese Valentine's; Swatch CEO signals plans to add to smartwatch range: Swiss paper; Mobile readers abound; the ads, not so much; Smartphone sales growth slowed in second quarter.
August 13, 2015
With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary shopping methods.
August 10, 2015
There has been a deluge of television ads hawking brand applications in 2015, but while the strategy speaks to the competition in this space, not everyone agrees TV is the best support strategy.
August 7, 2015
Adidas is widening its mobile scope by adding the Runtastic application to its repertoire, a move that will likely put it in competition with Nike in the GPS fitness tracking sector.
July 23, 2015
The impending arrival of iOS 9 is signaling brands to think ahead and develop strategies in line with the most significant new features for marketers, such as notification centers within applications and a new search API.
Mobile Minutes: Samsung’s 11K display; T-Mobile’s big plan; Comcast's streaming service; Scents on SMS
July 14, 2015
Today in mobile marketing - Samsung developing whopping 11K display for smartphones; T-Mobile hints at 'big, bold' plan this week; Comcast launching streaming video service; Scent received, with a tap of a smartphone.
Mobile Minutes: Yahoo's fantasy sports app; Brands on Facebook; IOS 9 beta available; Samsung's premium smartphone
July 13, 2015
Today in mobile marketing - Yahoo brings real money to its fantasy sports app; Brands hope you like them enough to pin them at the top of your Facebook news feed; You can try iOS 9 software now, if you're willing to assume some risk; Samsung Electronics to bring forward key smartphone launch: source.
Mobile Minutes: Facebook's news feed controls; Twitter's birthday feature; Spotify versus Apple; Microsoft's Windows 10
July 10, 2015
Today in mobile marketing - Never miss a post again: Facebook rolls out news feed controls; Twitter wants to celebrate your birthday; Spotify is picking a fight with Apple over the app store; As Microsoft trims phone unit, Windows 10 may be its best mobile strategy yet.
Mobile Minutes: Google's ride-sharing app; Publishers' mobile challenges; Digital healthcare; Kid-centric smart homes
July 9, 2015
Today in mobile marketing - Google tests new ride-sharing app; Publishers face moving target in mobile; The digital doctor is in: Next wave in healthcare; Fuhu’s kid-centric smart home is a helicopter parent’s dream.
July 8, 2015
Messaging and social entertainment application Line has overtaken Facebook Messenger and WhatsApp as the fastest-growing mobile messaging app, but the rivals’ big followings raise questions about the upstart’s ability to sustain its lead, according to a new GlobalWebIndex report.
Mobile Minutes: Samsung's profit declines; Google Glass 2.0; Smartphones and car dashboards; Sony and mobile market
July 8, 2015
Today in mobile marketing - Samsung profit misses estimates on Galaxy S6 phone struggles; Is Google Glass 2.0 coming soon?; Car dashboards that act like smartphones raise safety issues; Sony 'will never, ever' leave smartphone market, says mobile division chief.