EBay to drive mobile commerce innovation with open system - Mobile Commerce Daily

October 13, 2011

EBay is opening up RedLaser, other commerce services to developers

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EBay to drive mobile commerce innovation with open system
Mobile will play a big role for eBay as it migrates to an open ecommerce ecosystem that will enable developers to create new services and apps that enhance online and mobile shopping.
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Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.
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Webinar on Oct. 27 with Jaguar and Poynt: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector
Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector's use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.
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Mobile banking app lets users purchase Zappos.com gift cards
Consumers can purchase, send and redeem gift cards for retailers such as Barnes & Noble, Fandango and Zappos.com via their mobile banking app from OnPoint Community Credit Union.
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Citi lets business clients bank on mobile
Financial institution Citi is increasing the number of channels that business clients can use to manage their funds with a mobile-optimized Web service and an SMS program.
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Musical Wicked increases ticket sales via targeted mobile ads
Broadway musical “Wicked” is turning to targeted, commerce-enabled mobile banner advertisements to increase ticket sales.
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New Golf Galaxy mcommerce site makes it easy to buy golf clubs
Golf Galaxy has launched a mobile commerce site to make it easy for mobile users to shop and buy golf-related items such as clubs.
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Location-based SMS key to driving affluent holiday shoppers in-store – Luxury Daily
Luxury Daily today - Location-based SMS key to driving affluent holiday shoppers in-store; Armani, Porsche, Mandarin Oriental propel Departures up 46pc in 2011 ad pages.
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Mobile measurement and what to do about it
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.
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