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Mobile Minutes: Apple iWatch and health care; Mobile schools; Content marketing; Carriers control texting

Apple will not be the first to introduce a so-called smartwatch when it unveils its much-anticipated wristband device on Tuesday, along with two iPhones. But if the company gets it right, it could be the first to make average people want to buy one of these devices.

Summer vacation is over for students at Houston's A+ Unlimited Potential school, but they won't be stuck in a traditional brick-and-mortar classroom all day. Instead, the middle school's students will have class in places such as coffee shops, tapping into free wireless networks to collaboratively edit texts, or visit city parks to photograph wildflowers before researching them online.

With more than 2,500 people from more than 50 countries making the pilgrimage to Cleveland for Content Marketing World this week, we asked some local marketing experts to answer the burning question most often asked by those *not* going to #CMWorld: "What is Content Marketing anyway?"

Who owns your telephone number? According to Section 251(b) of the Communications Act of 1934, you own your number and can move it to the carrier of your choice. But who owns your texting phone number?