Embrace responsive Web design to lure mobile buyers: Forrester
Brands should forget conventional wisdom and embrace responsive Web design as a perfect fit for most transactional scenarios to convince consumers to embrace buying on their mobile devices, according to a new Forrester Research report.
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Chipotle taps social in Halloween selfie contest, charity fund-raiser
Chipotle is leveraging social to engage costumed Halloween customers in a contest while raising up to $1 million for its Chipotle Cultivate Foundation, which strives to create a more sustainable and healthful food supply, in its fourth annual Boorito event.
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Mobile blurs distinction between customer acquisition, experience: BloomReach
LITCHFIELD PARK, AZ ? A BloomReach executive at the Mobile Shopping Summit 2014 said that retailers should build more unified offerings to take advantage of how mobile is blurring the distinction between customer acquisition and customer experiences.
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EBay entices holiday shoppers with mobile-optimized global campaign
EBay is hoping to entice consumers before the holiday shopping season begins with a digital campaign focusing on its multiscreen capabilities and illustrating how inspirational moments can be shoppable.
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Sallie Mae introduces mobile app for effective college planning
Sallie Mae, a brand dedicated to servicing student loans, has developed a mobile application to guide users through the tricky process of college planning with a variety of financial tools.
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