Smartwatch payments challenged by lack of consumer interest: report - Mobile Commerce Daily
Smartwatch
payments challenged by lack of consumer interest: report
While
smartwatches are expected to give mobile payments a much-needed boost, a new
report suggests that consumers are not exactly clamoring to pay for purchases
using one of these devices.
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Frito-Lay?s
Walkers Crisps enlivens bus-shelter vending machine via mobile
Frito-Lay
brand Walkers Crisps transformed London bus shelters into Twitter-activated
vending machines, giving passersby an incentive to try sample bags of chips and
resulting in thousands of social-media comments and photos.
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Dove
lands on the doorstep via beauty services app promotion
Beauty
brand Dove is using beauty and wellness mobile application Priv to sell its
hair care products to New York and Los Angeles residents.
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Overstock?s
TV commerce campaign extends multiscreen interaction
Online
retailer Overstock is working with Delivery Agent to launch its first
television commerce campaign to give consumers the ability to shop directly
from commercials on connected devices.
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GoBankingRates
offers speed, ease of navigation with mobile Web site launch
GoBankingRates,
a provider of consumer banking and personal-finance information and rates, is
the latest member of the banking sector to launch a mobile-optimized version of
its Web site for easier use.
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