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Restaurant chains can enhance mobile ordering with gender-based targeting - Mobile Commerce Daily

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Restaurant chains can enhance mobile ordering with gender-based targeting
Mobile ordering has picked up significantly in the past year, but one potential area of differentiation that not a lot of restaurants have taken advantage of yet is how behaviors differ between men and women.
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Toys ?R? Us crafts sweeping social campaign for annual fundraiser
Toys ?R? Us is again leveraging NBA legendary player Shaquille O?Neal to promote its Toys for Tots fundraiser as well as the hashtag #PlayItForward, a video series and exclusive social content across Instagram, Twitter and Facebook.
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EBay?s mobile dominance at risk as growth fails to keep up
EBay needs to start adding more mobile customers if it is to keep up with mobile growth worldwide and hold onto its leadership role in the space.
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66pc of tablet shoppers leverage mobile during path to purchase: report
Mobile is a key influencer for tablet purchasers during the research and evaluation phase of shopping, but it is rarely used to actually buy tablet devices.
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Greene Turtle restaurant chain gamifies loyalty program for mobile
The Greene Turtle, a sports bar restaurant chain, has teamed up with Paytronix and Gamescape to develop a new mobile loyalty program centered on brand-related games.
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Montreal Canadiens score with mobile food ordering, game highlights in-stadium
The Montreal Canadiens, acknowledging the growing role that mobile plays on game day, are launching a mobile-entertainment platform for home games that includes access to game highlights and remote food and merchandise ordering in-stadium.
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