Mobile Minutes: Samsung's new chips; Smartwatch captive ads; Retail apps for employees; Video app viewability
Samsung set to unveil new chips to power Internet of
Things
It may be losing ground in the smartphone wars but Samsung is about to throw
itself into the world of smart gadgets with a new series of chips that could
help power the future Internet of Things.
Read
more on Forbes
Coming soon to your smartwatch: ads targeting captive eyeballs
Anticipating a boom in wearables after the introduction of the Apple Watch,
digital advertising agencies are rushing to create ads and marketing messages
for the nascent industry.
Read more on Bloomberg
Why Family Dollar prioritized mobile apps for
employees, not shoppers
The retailer?s initiative is saving time and money for district managers, who
have better access to performance metrics. That?s why more companies are
putting mobile process, not commerce first.
Read more on Fortune
ABC looks to calm fears on video app viewability as
mobile audience grows
Last week, the Media Rating Council, a non-profit group that serves as the
governing body on all things viewability for the industry, issued guidance
regarding ad viewabilty on mobile devices that has some premium video companies
worried?including Walt Disney Co.?s ABC, which wants to get out in front of the
issue.
Read more on Wall Street Journal