ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mobile Minutes: Nielsen uses Facebook; Google's easier app installs; Spotify buys Soundwave; Apple's new music app

Nielsen to use Facebook and Twitter in new ratings system
The media research firm plans to announce on Wednesday that it is working with Facebook to include conversations about TV programs on the social network in its measurement system.
Read more on New York Times

Google wants to make it easier to install Android apps
Some Android users are reporting the ability to install an application from Google?s search results, instead of having to open the Play store app to complete installation of an app.
Read more on Fortune

Spotify buys music social network apps Soundwave, Cord Project
Spotify Ltd. is stepping up the competition against Apple Music and major European rivals Deezer and Tidal with a pair of acquisitions aimed at making it easier to discover and share music with friends.
Read more on Bloomberg

New Apple music app for your own back-up band
Everyone wants their own backing band, right? Apple?s new Music Memos app, out today, can do just that ? give you your own personal bassist and drummer, to play along with your guitar or piano composition, in time and in tune with whatever creation comes from your mind.
Read more on USA Today