ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mobile Minutes: Snapchat's new features; Microsoft and chatbots; KLM and Facebook Messenger; Mobile banking popularity

Snapchat is growing up
Snapchat is maturing by playing catch up. The company unloaded half a dozen new features on Tuesday to make its app more useful, instead of just more entertaining.
Read more on CNN Money

Clippy?s back: The future of Microsoft is chatbots
Microsoft will show off several different bots and programs that manage tasks via discussion. Some you?ll be able to text with, like Tay; others are just concepts cooked up for the show to spark developers? imaginations.
Read more on Bloomberg

KLM is the first airline to start using Facebook Messenger
KLM flyers will be able to automatically receive itineraries, flight updates, check-in notifications, boarding passes, rebook flights, and communicate with customer service all from Facebook Messenger.
Read more on Fortune

Mobile banking grows more popular
The popularity of mobile banking grew last year, with 43 percent of adults with mobile phones and bank accounts using their phones for financial activities, according to an annual survey by the Federal Reserve.
Read more on the Wall Street Journal