Mobile Minutes: Google's trip-planning app; Salesforce and AI; Adidas' Snapchat retention; Pokémon Go Plus
Google steps up travel presence with trip-planning app
Google unveiled a new smartphone app that helps users plan and organize their
trips, extending the tech giant?s step-by-step entrance into the online travel
market.
Read more on Bloomberg
Salesforce thinks AI will help it beat Microsoft and
Oracle
At next month's Dreamforce, Salesforce's mammoth annual customer conference
that takes over downtown San Francisco, the company will introduce technology
called Einstein, which it's describing as the "world's first comprehensive
AI for CRM."
Read more on CNBC
Adidas' ad agency says user retention on its Snapchat
videos is 'insane' compared to YouTube
Adidas is yet to know the full role of Snapchat in its marketing but it does
know that its content is likely to be viewed for longer when it?s on the app
compared to other platforms.
Read more on Business Insider
Pokémon Go Plus hidden features every ?Pokémon Go?
player should know
Apparently, there?s more to Pokémon Go Plus than just using it to detect nearby
Pokémon or PokéStops. The Bluetooth peripheral is said to have two hidden
features that were not advertised by Niantic Labs and The Pokémon Company.
Read more on International Business Times