ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mobile Minutes: HTC's virtual reality app store; Google's Uber competitor; Amazon Alexa Prize; Salesforce's probe

HTC just launched a virtual reality app store with $1 content
HTC?s app store for its Vive virtual reality headset expands globally Friday after launching solely in China earlier this year.
Read more on Time

Google is giving Uber another reason to worry
The Wall Street Journal reports that Google has quietly rolled out its Uber carpooling competitor, called Waze Rider, that allows riders to request rides to and from work using Waze, the navigation app Google bought for a reported $1.3 billion in 2013.
Read more on Vanity Fair

Amazon's 'Alexa Prize' will give college students up to $2.5M to create a socialbot
If you?re a college student who think you can build an Alexa-like ?socialbot,? you might be in the running for $2.5 million.
Read more on Fortune

Salesforce urges Microsoft-LinkedIn probes amid AI concerns
Salesforce.com Inc. urged the European Union to take a close look at Microsoft Corp.?s takeover of LinkedIn Corp. as EU regulators ask questions on how the software giant could use artificial intelligence to exploit data from LinkedIn?s professionals.
Read more on Bloomberg