Software and technology
August 5, 2016
Fitness motivation application Yaye saw a 1.72-times increase in active users and 2.3 percent lift in its download rate after running an install campaign that enabled viewers to flip through multiple screens in a native experience on Facebook.
July 29, 2016
Google’s aggregate cost-per-click numbers declined by one percent again from a disappointing first quarter, suggesting that other mobile components deserve credit for the 19 percent year-over-year increase in advertising revenue the search engine saw during the second quarter of 2016.
July 27, 2016
Slightly edging out forecasts, Apple’s revenue from services grew 19 percent from a year ago, but it was not enough to offset a slowdown in iPhone and iPad sales, which dragged down overall revenue for the second quarter in a row.
July 27, 2016
During its second-quarter earnings call, Twitter revealed that its mobile advertising comprised 89 percent of total advertising revenue, up 18 percent year-over-year and signaling the potency of targeting on-the-go users on their most frequented social networks.
Mobile Minutes: Verizon buys Yahoo; Nintendo shares drop; Facebook vs. Snapchat; Clinton's gaming app
July 26, 2016
Today in mobile marketing - 5 things to know about the Verizon-Yahoo deal; Nintendo shares plummet 18 percent after Pokemon Go reality check; Morgan Stanley: It looks like Facebook is shrugging off Snapchat; Hillary Clinton iPhone app aims to drum up and reward supporters.
June 27, 2016
Although ad blockers may be of interest to impatient consumers, financial services’ mobile sites that have enabled ad blocking typically experience slower load times, while retail sites tend to perform slightly better and news and travel sites tend to perform significantly better, according to a report from Catchpoint Systems.
June 15, 2016
Only 3 percent of businesses currently use beacons, and another 11 percent are testing it, while next-generation Wi-Fi is expected to reach 90 percent penetration over the next few years, according to a new report from Forrester Research.
Mobile Minutes: IPhone 7 rumors; Facebook's Messenger exodus; Cadillac's VR dealerships; American Airlines' Wi-Fi
June 7, 2016
Today in mobile marketing - Apple iPhone 7 Plus rumors: Everything we know so far; Facebook pushes mobile users to Messenger app; Cadillac bets on virtual dealerships; American Airlines thinks it found faster in-flight Internet.
June 3, 2016
The Weather Company is injecting artificial intelligence into a consumer-facing facet of advertising by enabling marketers including Unilever and Campbell Soup Company to leverage its dynamic Watson Ads unit, which lets users ask questions about the promoted product via voice or text.
May 27, 2016
Microsoft and Best Buy are partnering for a campaign to spread promotion of the benefits of Microsoft Office through a user-generated campaign that tries to maintain control and prevent rogue content from being distributed.
May 19, 2016
With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.
May 18, 2016
Google’s introduction of a new social sharing application, Spaces, underscores consumer demand for group conversation hubs on mobile platforms while highlighting the proliferation of these services – a hurdle that even a behemoth such as Google may struggle to overcome.
May 9, 2016
GE Appliances is cementing its status as a mobile-first appliance manufacturer by rolling out three new channels on the IFTTT application, suggesting its IoT-focused ploy will fuel more consumers to adopt smart home technology.
Mobile Minutes: Snapchat's Olympics deal; Xiaomi's smartwatch; Google's Trips app; MLB and virtual reality
May 2, 2016
Today in mobile marketing - Snapchat scores unique deal with NBC to showcase Olympics; One of China's hottest startups is launching a smartwatch to rival the Apple Watch this year; Google said to be testing a travel app; Why Major League Baseball teams are turning to virtual reality.
Mobile Minutes: Snapchat's video views; Apple's auto-correct patent; Uber's new rule; Messaging platform hub
April 29, 2016
Today in mobile marketing - Snapchat user ‘Stories’ fuel 10 billion daily video views; Apple might put an end to your auto-correct fails; Uber testing new 2-minute wait rule before charging passengers; A single app that’ll wrangle your millions of messengers.