Software and technology
February 11, 2016
With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow.
February 2, 2016
Google’s results for the fourth quarter beat analysts’ expectations, driven by mobile search, YouTube and programmatic advertising, as parent company Alphabet looks to machine learning and artificial intelligence to take mobile to new heights.
Mobile Minutes: Facebook's live video; PayPal opens Venmo; T-Mobile's video streaming; Shazam distributes songs
January 29, 2016
Today in mobile marketing - Facebook opens live video to U.S. Apple app users; PayPal opens Venmo to businesses but don't expect it to be a cash cow, yet; T-Mobile adds Amazon Prime Video, Univision Now to Binge On; Shazam tests new waters: distributing songs.
January 27, 2016
While Apple delivered another monster quarter, warning signals are mounting that the iPhone’s role in buoying results is close to over, drawing attention to the lack of details about sales volume for the Apple Watch.
Mobile Minutes: Facebook's sports hub; Verizon's mobile video prowess; Android's secret weapon; Apple Watch sales
January 22, 2016
Today in mobile marketing – Facebook launches new hub for sports fans; Is Verizon killing it as a mobile video star?; Android has a new weapon in the iPhone war; How many watches did Apple sell last quarter?
January 21, 2016
NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.
Mobile Minutes: Nielsen uses Facebook; Google's easier app installs; Spotify buys Soundwave; Apple's new music app
January 21, 2016
Today in mobile marketing - Nielsen to use Facebook and Twitter in new ratings system; Google wants to make it easier to install Android apps; Spotify buys music social network apps Soundwave, Cord Project; New Apple music app for your own back-up band.
Mobile Minutes: Amazon launches Dash; GM acquires Sidecar; Twitter's latest glitch; Facebook combats extremist posts
January 20, 2016
Today in mobile marketing - Printer, washer automatically order from Amazon; GM buys Sidecar's assets as it preps its own ride-hailing service; Twitter service interrupted again for some mobile and Web users; Facebook launches new initiative against online extremism and hate speech.
Mobile Minutes: Chase Pay and Walmart Pay; Facebook's Internet service; Bitcoin in 2016; T-Mobile's wireless data
January 4, 2016
Today in mobile marketing - Chase, Walmart seek to disrupt mobile payments business in 2016; Facebook's free Internet service shut down in Egypt; What's next for bitcoin in 2016; T-Mobile: Who needs a cable company anyway?
Mobile Minutes: Facebook's topic-based feeds; IPhone 7 details; Sidecar closes shop; Smartwear for health
December 31, 2015
Today in mobile marketing - Facebook testing multiple topic-based news feeds on mobile app; New iPhone 7 details reveal 3 radical design changes; It's the end of the road for Sidecar; CES to include new generation of smartwear for health.
Mobile Minutes: Samsung Pay expands; Venmo's revenue plans; Tablets' banner year; Internet of Things' future
December 30, 2015
Today in mobile marketing - Riding the wave: Samsung to expand mobile pay service in U.S.; How Venmo plans to make money; Tablets have banner 2015, thanks to lesser known labels; The Internet of Things is everywhere, but it doesn’t rule yet.
Mobile Minutes: US banks and mobile; Facebook for the blind; LeBron James in virtual reality; Medical apps
December 29, 2015
Today in mobile marketing - Can US retail banks survive the mobile revolution?; Facebook works to improve social media for the blind; Watch LeBron James train (in virtual reality); Faster medical attention with app.
Mobile Minutes: Apple Pay's overseas growth; WhatsApp's emoji flaw; Doctors on social media; Smart kitchen appliances
December 28, 2015
Today in mobile marketing - Apple Pay seeks growth in Asia, Europe after slow U.S. adoption; A WhatsApp bug crashes the app using just smiley emojis; Doctors reach out through social media; Is this Bluetooth-enabled smart coffee maker worth $2,500?
December 15, 2015
General Electric today unveils a holiday-themed Instagram scavenger hunt requiring users to journey through a series of connected accounts that highlight different advanced technologies while they search for hidden snow globes.
December 7, 2015
Mobile marketers can now let Web users stream application content before downloading and customize interstitials using HTML5 thanks to new ad units from Google that could help drive the quality and lifetime value of users.